Taking a phased approach to your content strategy (podcast)

Bill Swallow / Podcast, Podcast transcriptLeave a Comment

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In episode 82 of The Content Strategy Experts podcast, Elizabeth Patterson and Bill Swallow talk about taking a phased approach to content strategy when you have limited resources and how you can prioritize that approach.

“It’s really easy to allow your scope to expand. Try to keep it finite. Try to keep the phases small.”

—Elizabeth Patterson

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Why having an enterprise content strategy is important to your UX

Elizabeth Patterson / Content strategyLeave a Comment

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Implementing a content strategy in a single department is a great way to get your feet wet, but doesn’t mean you solve all of your content problems. All customer-facing content needs to be findable and usable. Your clients and prospects expect a seamless user experience across all of your content. If you aren’t delivering on that expectation, it may be time to implement an enterprise content strategy by expanding your current content strategy across your entire organization.

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Document ownership in your content development workflows (podcast)

Alan Pringle / Podcast, Podcast transcriptLeave a Comment

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In episode 81 of The Content Strategy Experts podcast, Gretyl Kinsey and Alan Pringle discuss document ownership and the role it plays in content development workflows and governance.

“You’ve got to quit the focus on the tools. The tools are not going to solve mindset problems. Those are two distinct different things. You’re talking about technology, and you’re talking about culture. Culture is a lot harder to change.”

—Alan Pringle

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Information architecture in DITA XML (podcast)

Gretyl Kinsey / Podcast, Podcast transcriptLeave a Comment

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In episode 80 of The Content Strategy Experts podcast, Gretyl Kinsey and Sarah O’Keefe discuss information architecture in DITA XML and other forms.

“You have to look at information architecture in metadata starting from a taxonomy point of view. This means you are looking at the structure of the content as well as the organization of the data that’s used for search and filtering.”

—Gretyl Kinsey

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Will it blend? Legacy content and digital transformation

Bill Swallow / Content strategyLeave a Comment

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Your digital transformation is underway! You have a plan for new content, new delivery, and new content experiences. But what do you do with all of that existing content? You may have a plan for actively maintained content, but you also have much older legacy content. What does your conversion strategy look like when you have very old documents and must continue to provide them, even if they are not changing?

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Think global, act global, go global (webcast)

Bill Swallow / WebcastLeave a Comment

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Entering new language markets requires more than just translation. To succeed, people from across your organization need to collaborate and begin thinking globally. Bill Swallow talks about how to get started and provide a unified, localized customer experience.

“Going global is not a simple decision. You can’t just throw things out into the wild and expect them to be taken at face value. There are going to be language differences, there are going to be cultural differences, and there are going to be regulatory differences.”

—Bill Swallow

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Why technical communication must be part of your marketing strategy (webcast)

Sarah O'Keefe / WebcastLeave a Comment

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Sarah O’Keefe talks about why your technical communication needs to become part of your marketing strategy.

“Technical content is being read before the sale. Buyers are not limiting themselves to what they can find in your marketing content, they’re looking for what matters to them and what they’re trying to do.”

—Sarah O’Keefe

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