Content strategy pitfalls podcast: change management

Gretyl Kinsey / PodcastLeave a Comment

The next installment in an occasional series on how to avoid pitfalls in your content strategy.

In this podcast, Gretyl Kinsey and Bill Swallow discuss common change management problems and how to make sure your content strategy accounts for them.

Read More

Full transcript of Content strategy and management consulting podcast

Bill Swallow / Podcast transcript1 Comment

secretary bird

Alan Pringle: Welcome to the Content Strategy Experts podcast brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize and distribute content in an efficient way.

AP: In episode 28 we discuss our approach to content strategy, which draws heavily on management consulting principles.

Read More

Full transcript of You are not unique podcast

Bill Swallow / Podcast transcriptLeave a Comment

secretary bird

Welcome to The Content Strategy Experts podcast brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize and distribute content in an efficient way.

In episode 27, we discussed the myth of uniqueness, or, the “we are special” syndrome. Unique needs of published content are not always the best criteria for determining content processes.

Read More

Full transcript of content strategy pitfalls: silos podcast

Bill Swallow / Podcast transcriptLeave a Comment

secretary bird

Sarah O’Keefe: Welcome to The Content Strategy Experts podcast brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize and distribute content in an efficient way.

In episode 26, we continue our series on content strategy pitfalls. What are the dangers that the intrepid content strategist must avoid as she navigates a complex project. In this episode, we’ll focus on the issue of silos.

Read More