Content experts will soar when you remove these burdens
When system maintenance is removed from your content experts’ workload, your team becomes a powerhouse for producing dynamic content.
“Why do I have to work differently?” (podcast, part 2)
In episode 147 of The Content Strategy Experts Podcast, Alan Pringle and Christine Cuellar continue talking about how teams adjust when content processes change, and tools you can use to navigate the question, “Why do I have to work differently?”
This is part two of a two-part podcast.
“We had a client a few years ago refer to us as content therapists, and that’s not far off. […] We provide a sounding board. We’re a sympathetic ear. We help give you the opportunity to bounce off concerns, problems, issues, and offer feedback. It’s a relationship where we are going to listen and give guidance, because again, we’ve been through this before with other people. Let’s apply that knowledge and make your life as easy as possible during, frankly, what can be a very tumultuous time.”
— Alan Pringle
Improve learning content despite its unique challenges
Whether you’re in education, manufacturing, finance, healthcare, or otherwise, you work in a learning organization. It’s critical to ensure that your employees and customers understand how to do their jobs. If your products affect health and safety — medical devices, industrial equipment, and so many more — you need effective learning content to prevent injuries or even death. Providing training through a variety of learning options leads to success.
“Why do I have to work differently?” (podcast, part 1)
In episode 146 of The Content Strategy Experts Podcast, Alan Pringle and Christine Cuellar talk about how teams adjust when content processes change, and how you can address the question, “Why do I have to work differently?”
This is part one of a two-part podcast.
“One of these kinds of business drivers can be a merger or an acquisition. When you end up combining two companies, you can have two separate workflows. Both of them are not going to win — they’re just not. […] But again, I mean, I have a lot of sympathy for these people. A lot of times they are asking this for legitimate reasons. ‘Why is this happening?’ ‘Why am I having to do this?’ That’s when you’ve got to help them step back and look at the bigger business situation.”
— Alan Pringle
AI in the content lifecycle
Updated July 31st, 2023 by Sarah O’Keefe.
The year 2023 begins the Age of Artificial Intelligence (AI). Everyone is talking about AI and its impact. Scriptorium is focusing on AI’s effect on content operations, and the public release of ChatGPT and other generative AI engines means rethinking the entire content lifecycle.
Optimize learning and training content through content operations (podcast)
In episode 145 of The Content Strategy Experts Podcast, Bill Swallow and Christine Cuellar discuss the impact content operations has on your learning and training content, and how to make the most out of this valuable asset.
“If the company is looking to implement something within a specific time frame for a very specific business need, and that gets delayed at the beginning when training is being developed, it’s going to snowball down. So, your six-week delay on getting content out the door might turn into a six-month delay on getting the program rolled out.”
— Bill Swallow
Find us at these upcoming events in 2023
From May to September, here’s where you can connect with the Scriptorium team.
AI: Rewards and risks with Rich Dominelli (podcast)
In episode 144 of The Content Strategy Experts Podcast, Alan Pringle (Scriptorium) and special guest Rich Dominelli (Data Conversion Laboratory) tackle the big topic of 2023: artificial intelligence (AI).
“I feel like people anthropomorphize AI a lot. They’re having a conversation with their program and they assume that the program has needs and wants and desires that it’s trying to fulfill, or even worse, that it has your best interest at heart when really, what’s going on behind the scenes is that it’s just a statistical model that’s large enough that people don’t really understand what’s going on. It’s a model of weights and it’s emitting what it thinks you want to the best of its ability. It has no desires or needs or agency of its own.”
— Rich Dominelli
Meet the experts on the Scriptorium team
Have you met our experts? Get to know the Scriptorium team members who structure your content operations and position you for success.
Balancing CMS and CCMS implementation (podcast, part 2)
In episode 143 of The Content Strategy Experts Podcast, Gretyl Kinsey and Christine Cuellar are back discussing the common tripping points companies stumble over while implementing their content management system (CMS) and their component content management system (CCMS). This is part two of a two-part podcast.
“If you’ve got people working in a web CMS and you’ve got people working in a CCMS, and they’ve always worked separately, and then suddenly you ask them to come together and collaborate and maybe have one group or the other choose a new tool so that they can share content, but they’ve never had that process of working together, there’s going to have to be not just a tool solution to get them working together, but a people solution and a whole different mindset in the way that they work together.”
— Gretyl Kinsey
