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Podcast Podcast transcript

The challenges of structured learning content (podcast)

In episode 127 of The Content Strategy Experts podcast, Gretyl Kinsey and Alan Pringle talk about the challenges of aligning learning content with structured content workflows.

We’ve seen a little bit of a trend where we think about learning content and structure almost as mortal enemies, and we see some degree of resistance to wanting to use structured content for learning and training materials. And we want to dig into a little bit of why that might be.

—Gretyl Kinsey

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Content operations XML

Replatforming structured content

Scriptorium is doing a lot of replatforming projects. We have customers with existing structured content—custom XML, DocBook, and DITA—who need to move their content operations from their existing CCMS to a new system.

These transitions, even DITA to DITA, require a solid business justification. Replatforming structured content is annoying and expensive. Most often, the organization’s needs have changed, and the current platform is no longer a good fit.

Note: This post focuses on transitions into DITA. There are surely DITA to not-DITA projects out there, but they are not in our current portfolio.

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Podcast Podcast transcript

Structured content: the foundation for digital transformation (podcast)

In episode 125 of The Content Strategy Experts podcast, Alan Pringle and Amy Williams of DCL talk about digital transformation projects and how structured content provides the foundation for those efforts.

If, as a company, you start to think and plan and build processes with the digital innovation, you really start to future-proof for yourself, because you’re going to become more agile, more flexible.

– Amy Williams

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Content operations

Omnichannel publishing

In episode 124 of The Content Strategy Experts podcast, Sarah O’Keefe and Kevin Nichols of AvenueCX discuss omnichannel publishing.

“Omnichannel involves looking at whatever channels are necessary within the context of your customer’s experience, how your customers engage with your brand, and then figuring out how to deliver a seamless interaction.”

– Kevin Nichols

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Content operations Podcast Podcast transcript

Content ops stakeholders: Content authors (podcast, part 2)

In episode 123 of The Content Strategy Experts podcast, Alan Pringle and Gretyl Kinsey wrap up our series on content ops stakeholders and continue their discussion about content authors.

“When you are trying to get executive buy-in on something as a content creator, don’t focus on the tools and the nitty gritty of the tech. That is not the way to get the attention of executives. ”

– Alan Pringle

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