ROI for content strategy: getting around roadblocks

Gretyl Kinsey / Content strategyLeave a Comment

When you want to put new content development processes in place, proving the return on investment (ROI) of your strategy is one of the most effective ways to get buy-in from managers or executives. 

You can calculate ROI by showing how much money you’re currently spending creating content, and comparing it to how much money you will save over time with a more efficient workflow. But what if there are roadblocks preventing you from gathering the metrics you need to get those numbers?Read More

Calculating return on investment for your content strategy (podcast)

Gretyl Kinsey / Podcast, Podcast transcriptLeave a Comment

In episode 56 of the Content Strategy Experts Podcast, Gretyl Kinsey and Alan Pringle discuss how to calculate return on investment for your content strategy even if you’ve never measured anything before.

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The Scriptorium approach to content strategy

Sarah O'Keefe / White papersLeave a Comment

Scriptorium owl logo

This white paper is also available in PDF format.

Executive summary

Scriptorium’s approach to content strategy is based on management consulting principles. First, we identify business goals that are connected to content problems. We then do a needs analysis and gap analysis, and develop requirements. That work provides the foundation for a recommendation. From that recommendation, we build out the solution.

The key to success is the balance between content and strategy. It’s easy to reduce the cost of the content lifecycle if you don’t care about the quality of the content. If you focus only on the quality of the end result and not on the content creation process, you can end up with beautifully crafted content that’s only usable in a single format, that’s impossible to translate, or that takes entirely too long to create.

When you invest in content strategy, you are committing to a major digital transformation effort. The challenges are significant, but so is the opportunity.

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Rebranding as a business case for smart content (podcast)

Elizabeth Patterson / Podcast, Podcast transcriptLeave a Comment

In episode 53 of the Content Strategy Experts podcast, Elizabeth Patterson and Bill Swallow discuss rebranding as a business case for smart content. How can you make sweeping branding changes as quickly and as painlessly as possible?

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