Full transcript of What is content strategy? (podcast)

Bill Swallow / Podcast transcriptLeave a Comment

secretary bird

Bill Swallow:     Welcome to the Content Strategy Experts podcast, brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize and distribute content in an efficient way. In episode 44, we take a look at several definitions of content strategy. Do they work, and are they accurate? Hey everyone, I’m Bill Swallow. I’m here with Sarah O’Keefe.

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Full transcript of Tools selection podcast

Gretyl Kinsey / Podcast transcriptLeave a Comment

secretary bird

Gretyl Kinsey:   Welcome to the Content Strategy Experts Podcast, brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize, and distribute content in an efficient way. In episode 43, we talk about how to make sure you’re selecting the right tools for developing and managing content. Hello, and welcome. I am Gretyl Kinsey.

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2019 trend: Smarter content in unexpected places

Sarah O'Keefe / OpinionLeave a Comment

Owl in hiding

It’s always dangerous to make predictions, but for 2019, we are defining “smarter content in unexpected places” as our trend in content strategy.

The catalyst is recognition of content value. Once you decide that delivering certain information is valuable, you then start to think about the best ways to create, manage, and deliver that information. How can you maximize its value?

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Full transcript of Content strategy stakeholders podcast

Alan Pringle / Podcast transcript1 Comment

secretary bird

Alan Pringle:      Welcome to the Content Strategy Experts Podcast, brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize, and distribute content in an efficient way. In episode 41 we discuss the stakeholders for content strategy projects. Who are the stakeholders? Why and how should you talk to them?

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