In episode 124 of The Content Strategy Experts podcast, Sarah O’Keefe and Kevin Nichols of AvenueCX discuss omnichannel publishing.
“Omnichannel involves looking at whatever channels are necessary within the context of your customer’s experience, how your customers engage with your brand, and then figuring out how to deliver a seamless interaction.”
– Kevin Nichols
A common requirement for many digital transformation projects is converting Word-based content into DITA XML.
Consider these factors to ensure a successful conversion effort:
Before you start a content ops project, be sure you know the key players, how they like to communicate, and what their roles are. The Content Strategy Experts podcast breaks down the stakeholders on content ops projects and offers advice on how to get their buy-in to ensure success.
In episode 123 of The Content Strategy Experts podcast, Alan Pringle and Gretyl Kinsey wrap up our series on content ops stakeholders and continue their discussion about content authors.
“When you are trying to get executive buy-in on something as a content creator, don’t focus on the tools and the nitty gritty of the tech. That is not the way to get the attention of executives. ”
– Alan Pringle
Content operations (content ops or ContentOps) is the engine that drives your content lifecycle. You need the right workflows in place to ensure your engine is running efficiently. Here are some resources to help you get started:
In episode 122 of The Content Strategy Experts podcast, Alan Pringle and Gretyl Kinsey talk about content authors as content ops stakeholders.
“I think it’s really important to note here, a lot of these resources are not human people. They are systems or databases that provide information. You pull information from these multiple sources and put it together to provide a really dynamic and personalized user experience for the people who are reading your content.”
– Alan Pringle
We’ve had the pleasure of implementing DITA in many companies both large and small. Unfortunately, writers almost always have some trepidation about the move. At the same time, there’s a lot for writers to get excited about!
Here are some common remarks from writers—along with responses to encourage a positive outlook about the change.
In episode 121 of The Content Strategy Experts podcast, Alan Pringle and Bill Swallow talk about content consumers as content ops stakeholders.
“If you look up a restaurant on your phone and go to view the menu, most of the time, that menu is going to be a PDF. And you are sitting there, zooming in, scrolling around, and pinching, and trying to read this menu that really should have just been a responsive HTML page.”
– Bill Swallow
In episode 120 of The Content Strategy Experts podcast, Gretyl Kinsey and Sarah O’Keefe discuss content ops stakeholders in risk management.
“Your regulatory environment for a single product could actually be different depending on where you’re selling it. You have to do things a certain way in Europe. You have to do things a certain way in the US.”
– Sarah O’Keefe
Content as a Service (CaaS) changes publishing from a “push” model to an on-demand model. If you’re looking to pull content from multiple sources and incorporate more flexibility into your content operations, it may be time to consider CaaS. Here are some resources to help you get started:
