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Podcast Podcast transcript

Content as a Service (podcast, part 1)

In episode 116 of The Content Strategy Experts podcast, Sarah O’Keefe and Patrick Bosek of Heretto talk about Content as a Service.

“Do we still have places where building a static site or a static set of help materials makes a lot of sense? Totally. But there’s a natural aspect of dynamic changing content. If that content is going to be a little bit different based on who or where or when you access it, then you can’t build it statically. That’s one of the things you’ll never get from a PDF.”

– Patrick Bosek

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Podcast Podcast transcript

Content ops stakeholders: Localization (podcast)

In episode 115 of The Content Strategy Experts podcast, Bill Swallow and Sarah O’Keefe discuss content ops stakeholders in localization.

“Using baseball examples isn’t going to work well in a country where baseball is not a thing. So you have to think about that. Does your text, does your content, do your examples work and are they appropriate in your target language and culture?”

– Sarah O’Keefe

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Content strategy

Quick fixes in your content equal long-term problems

Even when you put an excellent plan for content strategy and solid content operations in place, you can be sure that there will be surprises. Your authors will come up with weird outlier content that your current formatting and your current information architecture can’t accommodate. Faced with a deadline, a quick and dirty solution is appealing.

But those quick fixes have hidden costs that add up over time, especially if the workaround gets popular.

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White papers

Personalized content: steps to success

More customers are demanding personalized content, and your organization needs a plan to deliver it. But where do you start? How do you assess where personalization should fit into your content lifecycle? How do you coordinate your efforts to ensure that personalization is consistent across the enterprise? This white paper explains what steps you can take to execute a successful personalization strategy.

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