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Podcast Podcast transcript

Transitioning to a new CCMS (podcast)

In episode 103 of The Content Strategy Experts podcast, Alan Pringle and Bill Swallow share some considerations for transitioning into a new component content management system or CCMS.

“You need to look at the requirements you have now. Are they being supported or not supported? Do you see this system helping you move forward with your content goals in three to five years?”

– Alan Pringle

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Webcast

Smarter content in weird places (webcast)

In this presentation, Bill Swallow explores the weird yet effective applications of smart content in groups outside of techcomm.

“Moving to smart content or intelligent content has largely so far been driven by efficiency. But the places that are looking at using smarter content now are less interested in the efficiency of that content. They’re more interested in the value that it’s going to bring.”

– Bill Swallow

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Podcast Podcast transcript

Life with a content management system (podcast)

In episode 101 of The Content Strategy Experts podcast, Elizabeth Patterson and Sarah O’Keefe talk about what life is like with and without a content management system (CMS).

“You have to decide, by looking at your particular organization, whether you need what a CMS will give you. You will get improvements in consistency and automation for formatting and traceability. You can get improvements in translation because you have more consistent content and better workflows.”

– Sarah O’Keefe

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Podcast Podcast transcript

Content strategy success at Crown (podcast)

In episode 100 of The Content Strategy Experts podcast, Bill Swallow and special guest Jodi Shimp discuss their experience with digital transformation and implementing a new content strategy at Crown Equipment Corporation.

“The initial and earliest win in the project was the go-ahead to even bring on consultants to help us determine what the scope would be and what the true need would be across all the different groups.

– Jodi Shimp

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Podcast Podcast transcript

The evolution of smart content (podcast)

In episode 99 of The Content Strategy Experts podcast, Alan Pringle and special guest Larry Kunz of Extreme Networks talk about the evolution of smart, structured content.

“I’m a huge believer in big picture. We really need to stand back and ask ourselves, ‘What is this really all about? What are we trying to accomplish?’ It’s not about the content. It’s about the customer.”

– Larry Kunz

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