Localization—the process of adapting content to a specific locale—is a critical requirement for global companies. It’s often treated as a necessary evil, but this is shortsighted. The quality of localization efforts affects the company’s bottom line.
More than ever, products and services are sought, purchased, and consumed in multiple language markets. Proper localization practices are critical to drive sales, and they can save you time and money in production.
This article describes best practices for efficient, effective localization.