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Tag: design

Analysis

Design versus automation: a strategic approach to content

Design and automation are often positioned as mutually exclusive–you have to choose one or the other. But in fact, it’s possible to deliver content in an automated workflow that uses a stellar design. To succeed, you need a designer who can work with styles, templates, and other building blocks instead of ad hoc formatting.

More content across more devices requires scalability–and that means more automation. A strategic approach to content needs to incorporate both design and automation as constraints and find the right balance between the two.

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