Tag: user experience

A forrest with wildflowers growing on the ground

Unifying customer experience with enterprise content strategy (webinar)

Does your website include content from multiple departments? If so, you need an enterprise content strategy rather than a departmental strategy. Enterprise content strategy addresses each content type as part of the overall user experience.

In this presentation, Elizabeth Patterson explores how to build a holistic content strategy across your customer-facing content groups.

“Your content needs to be searchable, it needs to be consistent, and prospects need to be able to find it efficiently.”

—Elizabeth Patterson

ScriptoriumTech

June 14, 2021

A finger points at the fifth star on a five star rating scale

Content strategy

Why having an enterprise content strategy is important to your UX

Implementing a content strategy in a single department is a great way to get your feet wet, but doesn’t mean you solve all of your content problems. All customer-facing content needs to be findable and usable. Your clients and prospects expect a seamless user experience across all of your content. If you aren’t delivering on that expectation, it may be time to implement an enterprise content strategy by expanding your current content strategy across your entire organization.

ScriptoriumTech

October 12, 2020

Conferences Opinion

LavaCon Portland 2017: find your tribe

Last week’s LavaCon conference in Portland, OR was the highest attended ever. And with good reason; the program was very compelling. Regardless of session focuses (web copy, chatbots, virtual reality, and more), nearly every session echoed the same themes: change is constant, collaboration is critical, find your tribe.