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The personalization paradox (podcast)

Sarah O'Keefe / 11.2020Podcast, Podcast transcriptLeave a Comment

Scriptorium owl wearing headphones

In episode 84 of The Content Strategy Experts podcast, Sarah O’Keefe talks with Val Swisher of Content Rules about why companies fail and how to succeed at delivering personalized experiences at scale. “It all has to be completely standardized in order to be successful. There … Read More

Why having an enterprise content strategy is important to your UX

Elizabeth Patterson / 10.2020Content strategyLeave a Comment

A finger points at the fifth star on a five star rating scale

Implementing a content strategy in a single department is a great way to get your feet wet, but doesn’t mean you solve all of your content problems. All customer-facing content needs to be findable and usable. Your clients and prospects expect a seamless user experience … Read More

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