If done properly, a new content strategy will bring added value to your organization. The transition itself is not always easy, and the success of the projects depends on your stakeholders. Much like trick or treating, you never know what to expect when someone “opens the door” to change:
“Ohhh, full-sized candy bars!”
These residents embrace the project and participate whole-heartedly. These are the people you go to first because you know you can count on them to contribute to the project.
“Ugh. Raisins.” These residents are trying, sort of, but they missed the point of the project. They have brought their own irrelevant agenda into the project instead of advancing the true objectives.
“Candy corn? Where’s the trash can?” These residents are looking for a shortcut. Although their quick solution may work in the short term, problems pop up later. A lot of time and resources end up wasted or “in the trash.”
“Let’s keep moving. They have their porch light off.” These residents try to avoid participating altogether. Their avoidance techniques slow the work down and frustrate everyone else .
Even if your organization is full of Full-Sized Candy Bar People, you are still going to be required to move past some content strategy roadblocks. Plan in advance to address the Candy Corn Contributors and the unlit houses.