ConVEx is a virtual experience for content developers. Scriptorium will be sponsoring and exhibiting during the event. More details coming soon. Register.
The content lifecycle: Archiving
You’ve started developing a content strategy and are getting a better grasp on the content lifecycle. But what do you do about older content? It’s not as relevant as your most recent content, but there are still times when it proves useful. Your archiving approach … Read More
MEGAComm
MEGAComm is a conference for technical communicators, marcom professionals, and content managers. Bill Swallow will present The evolution of smarter content at 9:00 a.m. ET on Wednesday, February 10th. Register.
Connecting the XML and web CMS mindsets
Good news: The technical problem of integrating marketing and technical content has been solved. Bad news: The hard work is just starting. The design-focused marcom perspective and the structure-focused techcomm perspective need to co-exist and co-create.
Understanding information architecture (podcast)
In episode 88 of The Content Strategy Experts podcast, Alan Pringle and special guest Amber Swope of DITA Strategies talk about information architecture. “Information architecture is a role, not necessarily a position, but by ignoring it, you end up without the discipline and the consistency … Read More
Publishing consistent content across the enterprise
Does your content strategy include a plan for publishing consistent content? Technical content is written to inform the user. Marketing content is written to persuade the user to buy your product or service. The line between those two types of content is starting to blur.
Structured content and evolving needs
When we look at structured content, the first priorities are usually efficiency and cost savings. These savings are gained through intelligent content reuse and automated content delivery. The implicit promise of structured authoring is consistency; use structure, get consistent content. But this isn’t always the … Read More
Finding the value when selling structure (podcast)
In episode 87 of The Content Strategy Experts podcast, Sarah O’Keefe and special guest Nenad Furtula of Bluestream talk about finding the value when selling structure. Why do so many tech pubs departments fail to get support for structured content and what can we potentially … Read More
The (reluctant) best of 2020
As 2020 comes to an interesting close, let’s take a look at some of our most popular posts and podcasts from the year.
Steps to structured content (podcast, part 2)
In episode 86 of The Content Strategy Experts podcast, Gretyl Kinsey and Bill Swallow continue their discussion about the steps to structure, how to move from unstructured content to structure, and what each level of maturity looks like. “Step five is when you’re thinking even … Read More