Tag: content strategy
It started with a layoff.
Sarah O’Keefe will present Content Strategy, Content Operations, & Content Design: What path equips you best for your future? on June 10th at 8:00 a.m. ET.
In episode 118 of The Content Strategy Experts podcast, Bill Swallow and Sarah O’Keefe discuss content ops stakeholders in tech support.
“If you are delivering multi-hundred page PDFs to your tech support people, then I can assure you that your tech support people hate you. Opening a 600 page document and then having to search through it while you’re on the phone under all this pressure is not the experience that you want.”
– Sarah O’Keefe
In episode 117 of The Content Strategy Experts podcast, Sarah O’Keefe and Patrick Bosek of Heretto continue their discussion about Content as a Service.
“Content as a Service is becoming a necessity to really deliver a strong customer experience from an answers and knowledge perspective.”
– Patrick Bosek
Is your content tool making you miserable?
If you are doing a lot of workarounds and manual labor to address your content requirements, you’ve probably outgrown your content tool and need to move on to greener (and more efficient) pastures.
In episode 114 of The Content Strategy Experts podcast, Bill Swallow and Gretyl Kinsey talk about developers and managers of the technical stack as content ops stakeholders.
“Without a gatekeeper, things can go awry very quickly. Other groups can take ownership of a particular piece of the tech stack and then you start to have some issues.”
– Bill Swallow
In episode 112 of The Content Strategy Experts podcast, Elizabeth Patterson and Bill Swallow discuss content scalability.
“As you start approaching a greater percentage of bells and whistles in your process, the more work it takes to get each bell or whistle in place.”
– Bill Swallow