Tag: content strategy
If you’re reading this post, you’ve been hearing about — or have at least heard of — a component content management system, or CCMS.
You’re probably dealing with increasing amounts of customer-facing content and localization requirements, and you’re wondering if a CCMS could help. Almost all of our projects involve CCMSs and scaling content operations to address these challenges.
In episode 140 of The Content Strategy Experts Podcast, Sarah O’Keefe and Éric Bergeron, president and CEO of IXIASOFT, share the story behind the MadCap acquisition of IXIASOFT.
“The question that everybody is asking, and we really want the answer to, is this seems like a very sensible combination, but MadCap as an organization has done a really excellent job with their marketing, and much of their marketing has been based on the concept that DITA is not something that you need. Flare is happy and easy and safe and wonderful, and DITA is none of those things. So, when you say this is a bit of an odd combination, I think everybody’s looking at, ‘Well, wait a minute, there’s been a lot of DITA bashing over the past 10 years or so.’ What do you do with that?”
In episode 138 of The Content Strategy Experts Podcast, Gretyl Kinsey and Christine Cuellar talk about a common content strategy trap: what happens when information architecture (IA) is missing, and why you need IA.
“Without IA, you can’t get the most value out of your content. When we think about things like the time it takes to create your content, or getting benefits out of it like reuse, saving money on your translation costs, saving time to market on your translation, all of these things really make your content work for your organization. If you don’t have solid IA in place, it’s going to be really hard to do those things and truly get that value out of your content.”
In episode 137 of The Content Strategy Experts Podcast, Sarah O’Keefe and guest Larry Swanson talk about the fragmentation of content over the past 30 years, from the delivery of books to UX writing.
“What are the changes that this fragmentation has introduced from a business or an economic point of view? One is the notion that we’re all publishers now. This is where the whole field of content marketing comes from — this notion that it’s a better way to promote yourself if you demonstrate expertise around what you’re doing.”
It started with a layoff.
The holidays are quickly approaching, and true to form, Scriptorium is all about the food! From time to time we use food analogies to explain various facets of content strategy. I have collected a few for you to enjoy.
Check out the latest post with new insights from our team here.
Sarah O’Keefe will present Content Strategy, Content Operations, & Content Design: What path equips you best for your future? on June 10th at 8:00 a.m. ET.