Does your website include content from multiple departments? If so, a departmental content strategy won’t solve your problems. Consider expanding your content strategy if you need content from all sources to be findable and usable for your customers. Enterprise content strategy recognizes that each content … Read More
Content scalability: Removing friction from your content lifecycle
First published in Intercom (October 2020) by the Society for Technical Communication. Scalable content requires you to assess your content lifecycle, identify points of friction, and remove them. Company growth magnifies the challenges of information enablement. When you grow, you add products, product variants, markets, … Read More
Understanding content migration (podcast)
In episode 94 of The Content Strategy Experts podcast, Bill Swallow and David Turner of DCL take a look at content migration and discuss all of the players and parts involved. “It’s not just about moving the content and loading it to the new system. … Read More
ConVEx
ConVEx is a virtual experience for content developers. Scriptorium will be sponsoring and exhibiting during the event. Gretyl Kinsey’s presentation, Scaling Smart Content Across the Enterprise, will be available in the ConVEx library. Gretyl will also be available for a candid conversation on Monday, April … Read More
Improving structured content for authors
Structured content authoring tools behave differently than traditional tools like Microsoft Word, which causes difficulty or reluctance among authors to use them. Structured content imposes strict rules around content purpose (semantics) and placement. These tools diverge from the traditional WYSIWYG (what you see is what … Read More
How to align your content strategy with your company’s needs (podcast)
In episode 92 of The Content Strategy Experts podcast, Elizabeth Patterson and Alan Pringle share how you get started with a content strategy project and what you can do if you really don’t have a solid grasp on your needs. “It’s about opening yourself up to … Read More
Developing a strategy for learning content
Learning content is any material used for educational purposes, including e-learning courses, training guides, instructor guides, instructional videos, and more. This might represent the bulk of the content you produce, or it might be just one part of your overall content set. Either way, it’s … Read More
The content lifecycle: Archiving
You’ve started developing a content strategy and are getting a better grasp on the content lifecycle. But what do you do about older content? It’s not as relevant as your most recent content, but there are still times when it proves useful. Your archiving approach … Read More
MEGAComm
MEGAComm is a conference for technical communicators, marcom professionals, and content managers. Bill Swallow will present The evolution of smarter content at 9:00 a.m. ET on Wednesday, February 10th. Register.
Connecting the XML and web CMS mindsets
Good news: The technical problem of integrating marketing and technical content has been solved. Bad news: The hard work is just starting. The design-focused marcom perspective and the structure-focused techcomm perspective need to co-exist and co-create.