LavaCon UX 2020 is a virtual content strategy conference with a New Orleans flair. Scriptorium is sponsoring and presenting at the conference. Bill Swallow will present Smart content in weird places. Gretyl Kinsey will be presenting a case study, A match made in DITA, with … Read More
Think global, act global, go global webcast
Entering new language markets requires more than just translation. To succeed, you must provide the same quality product or service to each market; you must provide a unified, localized customer experience. Going global requires a localization strategy. For that strategy to succeed, people from across … Read More
Not all digital is transformation webcast
Transitioning your content from a print-oriented to a digital-focused workflow makes a huge difference in the way you provide information to customers. In a digital environment, you have the opportunity to offer your customers smarter, more flexible content. But how do you make sure you’re … Read More
The true cost of quick fixes (podcast, part 1)
In episode 78 of The Content Strategy Experts podcast, Gretyl Kinsey and Bill Swallow talk about the true cost of quick fixes in your content strategy. “Even if a quick fix might save you some time or a little bit of upfront cost or upfront effort … Read More
Deciding if a mobile-first strategy is right for you
When it comes to mobile strategy, the question has shifted from, “Do I need a mobile strategy?” to “Should my strategy be mobile-first?” A mobile-first strategy prioritizes the delivery of mobile content over other options.
Content reuse: different industries, same problems (podcast)
In episode 77 of The Content Strategy Experts podcast, Alan Pringle talks with Chris Hill of DCL about content reuse and what it looks like across different industries. “You really have to start seeing content creation as a collaboration and build trust between the people … Read More
InDesign and DITA webcast
Curious about using DITA in InDesign? Join Jake Campbell as he talks about how you can utilize automated processes in a high-design environment. Recording will be available soon.
Managing multiple languages in the authoring process
Employees are (and should be) hired for their knowledge and skill, not necessarily their multilingual skills. In a global organization with many offices worldwide, the result is a diverse team with content developers and contributors that speak many different languages. Collaborating on content development—especially on … Read More
Moving to structured content: Expectations vs. reality (podcast)
In episode 76 of The Content Strategy Experts podcast, Elizabeth Patterson and Alan Pringle talk about expectations versus realities of tools when moving to smart structured content. “You can have different people using different tools and still pour all of the content into the single content … Read More
Content lifecycle challenges
“When you share content across the company in ways you haven’t before, everyone has to shift to a culture of collaboration.”