Single-sourcing is dead. Long live shared pipes!
The term single-sourcing is too simplistic to describe today’s content creation environments.
Full transcript of content strategy pitfalls: tools podcast
Alan Pringle: Welcome to the Content Strategy Experts podcast brought to you by Scriptorium. Since 1997 Scriptorium has helped companies manage, structure, organize and distribute content in an efficient way. In episode 25 we begin an occasional series on content strategy pitfalls. What are the traps, snares and dangers that the intrepid content strategist will encounter? What’s the best way to avoid danger, injury and even project death? In this episode we’ll focus on software and tool problems.
Content strategy pitfalls podcast: tools
The first in an occasional series on how to avoid pitfalls in your content strategy.
In this podcast, Sarah O’Keefe, Bill Swallow, and Alan Pringle discuss how to dodge tool-related traps in your content strategy.
Phases of a successful content strategy
In 2015, we talked about a vision to tackle, lead and map out an enterprise content strategy. Today I wanted to provide an update on making that vision a reality, and how to expand it beyond a singular team and into other parts of an organization.
The rollout of an enterprise content strategy can be done in phases to define content goals, clean up existing content and then expand to additional departments.
Content strategy across the enterprise podcast with guest Alyssa Fox
In this podcast, we interview Alyssa Fox about aligning content strategy across marketing and technical communication and discuss her leadership role in the Society for Technical Communication.
Content strategy commandment: Know thy audience
A misfire by a German grocery chain entering the US market reminds me of a very important content strategy commandment: Know thy audience.
Does Markdown fit into your content strategy?
Markdown is a text-based markup language designed for content authoring. Using a limited set of formatting marks, you can create content and render it to HTML or another format.
There’s a growing buzz about Markdown in the technical communication community. While great for quick content development, there are some limitations to its usefulness.
Full transcript of Podcasting strategy podcast with guest Ed Marsh
00:01 Gretyl Kinsey: Welcome to the Content Strategy Experts Podcast brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize and distribute content in an efficient way. In episode 22, we talk about content strategy and more with Ed Marsh of the Content Content Podcast.
Podcasting strategy podcast
This podcast features special guest Ed Marsh of the Content Content podcast. Scriptorium’s guest appearances on the Content Content podcast inspired us to start our own. In this episode, Gretyl Kinsey and Ed Marsh discuss content strategy and how it applies to the world of podcasting, solutions to the ever-present problem of content silos, how to find your tribe at events like LavaCon, and more.
Cleaning up your product content lifecycle
The product content lifecycle should result in information that is traceable–each data point in a document should point back to a database or another information source from which the data point was derived.
But unfortunately, we are not there yet.
