Skip to main content
Content strategy

The Force Awakens: Content strategy and project hype

With the most anticipated film of the year—Star Wars: The Force Awakens—coming out this week, I couldn’t help but think about movie hype and how sometimes it leads to disappointment.

The same thing can happen when hype builds around content strategy. Excitement about implementing a new strategy can be good for an organization, especially when the alternative is hostility or resistance to change. But too much enthusiasm can have unintended consequences and result in failure. Here are some of the pitfalls of project hype and how you can avoid them.

Read More
News

New LearningDITA course: reference and glossaries

March 2025 update: Read this article to learn about what’s new with LearningDITA. The Introduction to DITA course is still free, and you can sign up for courses at store.scriptorium.com.

Thank you all for your great response to our DITA courses at LearningDITA.com (over 500 registrants and counting)! Now that you’ve got your feet wet with the Introduction, concept topic type, and task topic type courses, are you ready for the next challenge?

Dave Young - originally posted to Flickr as surfer chicks

Dave Young – originally posted to Flickr as surfer chicks

Read More