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Food & fun

Celebrating the good stuff (Blog Secret Santa)

Or: A stranger takes over the Scriptorium blog and gets all enthusiastic about tone of voice
Merry Christmas, Scriptorium readers. And, Sarah O’Keefe, an especially Merry Christmas to you. I’m your writer, Santa, and this is your Blog Secret Santa gift. (Everyone else: yep, hi. I’m a random stranger writing for Sarah’s blog. Because Christmas is fun.)

And here’s your present: Four websites that perform the rare magic trick of taking things that are normally really boring and making them entertaining.

Sarah O'Keefe
December 24, 2014
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Localization

Localization best practices (premium)

Localization—the process of adapting content to a specific locale—is a critical requirement for global companies. It’s often treated as a necessary evil, but this is shortsighted. The quality of localization efforts affects the company’s bottom line.

More than ever, products and services are sought, purchased, and consumed in multiple language markets. Proper localization practices are critical to drive sales, and they can save you time and money in production.

This article describes best practices for efficient, effective localization.

Bill Swallow
December 15, 2014
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Change management Structured content

Content strategy and relocation: the trauma is the same

We moved into a new office at the end of October. The new space is bigger and nicer than the old space, but nonetheless, the moving process was painful. As a child, I moved several times and changed schools every two or three years. I then landed in North Carolina for college and stayed put. It occurs to me that a new content strategy introduces much of the same pain as relocation.

Sarah O'Keefe
December 1, 2014
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Structured content

Content strategy: first steps (premium)

Content: You’re doing it wrong. That’s easy for me to say—we rarely hear from people who are happy with their content. But are you ready for a major transformation effort? Our approach is to assess the overall content lifecycle, meet with all the stakeholders, identify needs, develop a strategy, and then execute the strategy. If you want a more incremental approach, consider these inexpensive first steps.

Sarah O'Keefe
November 24, 2014
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