Keys to content strategy: consultants
Are you thinking about engaging a content strategy consultant? Here are some thoughts on successful content strategy consulting relationships.
Are you thinking about engaging a content strategy consultant? Here are some thoughts on successful content strategy consulting relationships.
An effective content strategy requires participation (preferably enthusiastic) from a diverse array of people. When you are communicating with executives, IT specialists, marketing writers, translation coordinators, and more, recognize that each participant (including you) begins with a certain set of expectations and biases.
Your content strategy can learn a lot from soccer ball manufacturing plants in Sialkot, Pakistan.
Content strategy requires you to connect information with business results. The key to getting a content strategy approved? Return on investment (ROI). Once you show that your content strategy is beneficial to the business, you are on your way.
In this webcast recording, Sarah O’Keefe discusses how content initiatives are putting new demands on technical communication—improving customer experience, building interactive documents, including advanced visualizations, integrated translations, and more.
In the legal world, discovery refers to the compulsory disclosure of relevant documents. In the consulting world, disclosure also important, but it is usually spotty and not in writing. Instead of disclosure, we have discovery.
Wondering about a transition from desktop publishing to XML publishing for your content? Check out our new business case calculator.
As content strategy spreads far and wide, we are making old mistakes in new ways. Here are ten mistakes that content strategists need to avoid.
Technical writing and marketing writing attracts people who love words and books. (This definitely includes me.) In the emerging discipline of content strategy, content is an asset. Its value is determined by what it can do for the business, not by artistic or literary merit.
For his 1959 horror movie The Tingler, director/producer William Castle had movie theater seats rigged with buzzers to scare moviegoers during a scene when the Tingler creature is loose in a theater. Patrons in those seats probably didn’t enjoy the jolt—or making a spectacle of themselves because of the Tingler’s “attack.”