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Tag: DITA

Content operations Localization Podcast Podcast transcript

Cutting technical debt with replatforming (podcast)

When organizations replatform from one content management system to another, unchecked technical debt can weigh down the new system. In contrast, strategic replatforming can be a tool for reducing technical debt. In episode 172 of The Content Strategy Experts podcast, Sarah O’Keefe and Bill Swallow share how to set your replatforming project up for success.

Here’s the real question I think you have to ask before replatforming—is the platform actually the problem? Is it legitimately broken? As Bill said, has it evolved away from the business requirements to a point where it no longer meet your needs? Or there are some other questions to ask, such as, what are your processes around that platform? Do you have weird, annoying, and inefficient processes?

— Sarah O’Keefe

Sarah O'Keefe
August 19, 2024
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Content operations Content strategy Localization

Technical debt in content operations

Technical debt, hereafter called “content debt,” is “the implied cost of future reworking required when choosing an easy but limited solution instead of a better approach that could take more time,” Wikipedia, “Technical debt.”. Like financial debt, content debt isn’t always a bad thing. You can use a loan to buy a house right away (at least in the U.S.) and then pay off the debt over time while living in the house. Content debt allows you to create something quickly instead of doing it exactly right and taking much longer. 

Too much content debt, though, will hamstring your work. The trick is to find the Goldilocks solution.

Sarah O'Keefe
July 29, 2024
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Content operations Webinar

Content ops forecast: mostly sunny with a chance of chaos (webinar)

In this episode of our Let’s Talk ContentOps! webinar series, Scriptorium principals Sarah O’Keefe (CEO), Alan Pringle (COO), and Bill Swallow (Director of Operations) provide practical insights on the future of content operations. They’ll deliver sunny predictions, warn of upcoming storms, and equip you to weather unprecedented fronts in the content industry.

Sarah O'Keefe
July 22, 2024
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Content operations Content strategy

What does it all mean?! Foundations of an enterprise content strategy

In the wide world of content, we’ve got a lot of terms. Some may be new to you, and others have contested definitions, which makes clear communication—typically our bread and butter—a challenge. If you’re exploring efficiency in your organization’s content processes, this post clarifies the foundational concepts of an enterprise content strategy.

Christine Cuellar
June 10, 2024
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Case study Content operations

Replatforming an early DITA implementation

Bill Swallow, Director of Operations at Scriptorium, and Emilie Herman, Director of Publishing at the Financial Accounting Foundation (FAF), shared lessons learned from a DITA implementation project. 

What did we want to accomplish with our project? One was to develop a single source of truth for our content, a single system to host all of it. Secondly, we wanted to modernize our information architecture and our content models and document all of it clearly. Lastly, we wanted to futureproof our content operations and go to a digital-first workflow.

— Emilie Herman

Bill Swallow
May 6, 2024
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Content strategy Industry insights Podcast Podcast transcript

Self-service content in the age of AI with Patrick Bosek

In episode 165 of The Content Strategy Experts Podcast, Sarah O’Keefe and guest Patrick Bosek of Heretto discuss how the role of customer self service is evolving in the age of AI.

I think that this comes back to the same thing that it came back to at every technological shift, which is more about being ready with your content than it is about having your content in the perfect format, system, set of technologies, or whatever it may be. The first thing that I think either of us will say, and a lot of people in the industry will tell you, is that you need to structure your content.

— Patrick Bosek

Sarah O'Keefe
April 29, 2024
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Content operations Content strategy Podcast Podcast transcript

What’s next after LearningDITA? (podcast)

If you’ve taken the courses at LearningDITA.com and you’re interested in starting a DITA project, check out episode 163 of The Content Strategy Experts Podcast where Bill Swallow and Sarah O’Keefe talk about the steps you can take to get funding.

“Showing up with cookies never hurts, but what is your executive’s motivation from a business point of view? What are they trying to accomplish in their goals for this next quarter or month or year, and so on? You need to show them, assuming that you can, that moving to structured content, moving to DITA, and changing tools is going to help achieve those business goals.”

— Sarah O’Keefe

Bill Swallow
March 18, 2024
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