Enterprise content strategy: Putting the pieces together (podcast)
In episode 57, Sarah O’Keefe and Bill Swallow look at content strategy across different disciplines and how an enterprise-level content strategy can grow from departmental efforts.
In episode 57, Sarah O’Keefe and Bill Swallow look at content strategy across different disciplines and how an enterprise-level content strategy can grow from departmental efforts.
In this podcast, we interview Alyssa Fox about aligning content strategy across marketing and technical communication and discuss her leadership role in the Society for Technical Communication.
Having trouble with your technical content process? Need a strategy that can help you improve and scale? Before you make a change, talk to the other content-producing groups in your company—marketing, training, sales, support—to develop a content strategy that works across the entire organization.
What’s the first thing that comes to your mind when I say “XML and content”? If large technical documents and back-end databases pop into your mind, you’re in good company. But many content-heavy groups can benefit from adopting XML. Marketing is one of these groups.
Request for Proposal (RFP) documents usually arrive in the dead of night, addressed to sales@scriptorium or sometimes info@scriptorium.
Dear Vendor,
LargeCompany is looking for a partner who can work magic and walk on water. Please refer to the attached RFP.
Signed,
Somebody in Purchasing
Our instinct is to crack open the RFP and start writing a proposal. But over time, we’ve learned to take a step back and evaluate the RFP first to ensure that it’s worth our time.
In this post, I’ve outlined some of the issues that we consider before responding to an RFP.