This post is part of a series on the value proposition of localization strategies. Accuracy and accelerated time to market are key success factors in every localization project. Proper terminology management contributes to both of these factors.
Localization—the process of adapting content to a specific locale—is a critical requirement for global companies. It’s often treated as a necessary evil, but this is shortsighted. The quality of localization efforts affects the company’s bottom line. More than ever, products and services are sought, purchased, and consumed … Read More