In addition to Scriptorium’s twentieth anniversary, 2017 marks the twelfth year for this blog, which started in April 2005 with a grudging And another one bites the dust… post.
Mergers and acquisitions often result in a new content strategy. In a typical scenario, the merged company needs to align disparate content organizations. Before the merger, the companies had different tools, technologies, workflows, deliverables, and content culture. A goal of the merger is to unify company products, and therefore, … Read More