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Author: Sarah O'Keefe

Content operations Webinar

Building the business case for content operations (webinar)

Organizations are recognizing the need for a strategic approach to content creation, management, and distribution, but content operations require upfront and continued investment. In this episode of our Let’s Talk ContentOps! webinar series, Sarah O’Keefe and special guest Mark Kelley discuss how to build the business case for content operations.

In this webinar, you’ll learn

  • Why you must understand the connection between the proximity of content ops to revenue
  • How to position your business case for maximum success
  • When to consider the role of generative AI when seeking funding for content ops

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Content operations Podcast Podcast transcript

Our demands for enterprise content operations software (podcast)

In episode 161 of The Content Strategy Experts Podcast, Sarah O’Keefe and Alan Pringle share their ideal world for enterprise content operations software, including specific requests for how content management software needs to evolve.

SO: “When I envision this in the ideal universe, it seems that the most efficient way to solve this from a technical point of view would be to take the DITA standard, extend it out so that it is underlying these various systems, and then build up on top of that. I don’t really care. What I do care about is that I need, and our clients need, the ability to move technical content into learning content in an efficient way. And right now that is harder than it should be.”

AP: “Oh, entirely. And I would even argue it should go the other way, because there is stuff possibly on the training side that the people in the product content side need. So both sides need that ability.”

SO: Right, so give us seamless content sharing, please. Pretty please.

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Content operations Content strategy White papers

The business case for content operations

This content was first published in Content Operations from Start to Scale: Perspectives from Industry Experts. O’Keefe, S. 2024. The Business Case for Content Operations. In: Evia, C. (ed.) pp. 25–32. Blacksburg: Virginia Tech Publishing.

We have an ingrained mental model of writers as introverted hermits, toiling away in solitude. Eventually, they produce manuscripts, which are fed into a publishing pipeline for editing and production. This model might hold for some fiction writers, but content production looks very different for marketing and technical efforts.

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Change management Industry insights Podcast Podcast transcript

Design thinking & equity in design with guest Dee Lanier (podcast)

In episode 157 of The Content Strategy Experts Podcast, Sarah O’Keefe and special guest Dee Lanier discuss design thinking: what it is, what it isn’t, and obstacles and ideas for equity in design.

“Design thinking is not a model first. It is a mindset that incorporates a strong inquisitiveness. What’s happening here? Who are the people that are being affected by whatever problems that are happening here? And what don’t I know that I need to learn before proposing any solutions? That’s design thinking in a larger understanding.”

— Dee Lanier

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Content operations Podcast Podcast transcript

ContentOps edited collection: Content operations from start to scale (podcast)

In episode 153 of The Content Strategy Experts Podcast, Sarah O’Keefe and special guest Dr. Carlos Evia of Virginia Tech discuss the upcoming book ContentOps Edited Collection: Content operations from start to scale. This is a free collection of insights from leading industry experts that will be available in October of 2023.

“This is going to be a free book. We are not going to become rich and famous with this book because we decided that we wanted to make the content in the book accessible for everybody who is interested in learning about content operations. It’s going to be published as an open-access book by Virginia Tech Publishing.”

— Dr. Carlos Evia

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Content operations Industry insights Podcast Podcast transcript

Applications of AI for knowledge content with guest Stefan Gentz (podcast)

In episode 152 of The Content Strategy Experts Podcast, Sarah O’Keefe and special guest Stefan Gentz of Adobe discuss what knowledge content is, what impacts AI may have, and best practices for integrating AI in your content operations.

“As a company and as a content producer who’s publishing content, you are responsible for that content and you cannot rely on an agent to produce completely accurate information or information that is always correct.”

— Stefan Gentz

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Industry insights Podcast Podcast transcript

Anthony Olivier unpacks the MadCap acquisition of IXIASOFT (podcast)

In episode 148 of The Content Strategy Experts Podcast, Anthony Olivier, founder and CEO of MadCap Software, and Sarah O’Keefe discuss the MadCap acquisition of IXIASOFT, what’s on the horizon for the merged organization, and explore predictions about the impact of AI in the content industry.

“By acquiring a DITA-based CCMS, it allows us to offer not just an unstructured XML-based solution with cloud-based content management, but also offer a structured authoring solution for our customers who want to make that transition.”

Anthony Olivier

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News Podcast Podcast transcript

Éric Bergeron explains the MadCap acquisition of IXIASOFT (podcast)

In episode 140 of The Content Strategy Experts Podcast, Sarah O’Keefe and Éric Bergeron, president and CEO of IXIASOFT, share the story behind the MadCap acquisition of IXIASOFT.

“The question that everybody is asking, and we really want the answer to, is this seems like a very sensible combination, but MadCap as an organization has done a really excellent job with their marketing, and much of their marketing has been based on the concept that DITA is not something that you need. Flare is happy and easy and safe and wonderful, and DITA is none of those things. So, when you say this is a bit of an odd combination, I think everybody’s looking at, ‘Well, wait a minute, there’s been a lot of DITA bashing over the past 10 years or so.’ What do you do with that?”

—Sarah O’Keefe

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