The Scriptorium approach to content strategy

Sarah O'Keefe / White papersLeave a Comment

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This white paper is also available in PDF format.

Executive summary

Scriptorium’s approach to content strategy is based on management consulting principles. First, we identify business goals that are connected to content problems. We then do a needs analysis and gap analysis, and develop requirements. That work provides the foundation for a recommendation. From that recommendation, we build out the solution.

The key to success is the balance between content and strategy. It’s easy to reduce the cost of the content lifecycle if you don’t care about the quality of the content. If you focus only on the quality of the end result and not on the content creation process, you can end up with beautifully crafted content that’s only usable in a single format, that’s impossible to translate, or that takes entirely too long to create.

When you invest in content strategy, you are committing to a major digital transformation effort. The challenges are significant, but so is the opportunity.

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Rebranding as a business case for smart content

Elizabeth Patterson / Podcast, Podcast transcriptLeave a Comment

In episode 53 of the Content Strategy Experts podcast, Elizabeth Patterson and Bill Swallow discuss rebranding as a business case for smart content. How can you make sweeping branding changes as quickly and as painlessly as possible?

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Understanding content strategy as a specialized form of management consulting

Sarah O'Keefe / White papersLeave a Comment

First published in Technical Communication Volume 66, Number 2 (May 2019) by the Society for Technical Communication.

Coauthored by Sarah O’Keefe, Alan Pringle, and Bill Swallow.

This white paper is also available in PDF format.

Abstract

Purpose: The goal of this article is to position content strategy as a specialized subdiscipline of management consulting. Standard management consulting practices, such as gap analysis and needs analysis, are the foundation of content strategy practices.

Method: This article draws from the theory on management consulting and shows how management consulting principles work in the context of content strategy projects.

Results: Practitioners in the burgeoning field of content strategy will develop a better sense of how their work aligns with overall management consulting practices.

Conclusion: Management consulting already has best practices and methodologies. Content strategy builds upon that foundation to establish a professional discipline.

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Full transcript of CMS/DITA NA conference interviews: part two (podcast)

Elizabeth Patterson / Podcast transcriptLeave a Comment

secretary bird

Elizabeth Patterson: Welcome to the Content Strategy Experts podcast. Brought to you by Scriptorium. Since 1997 Scriptorium has helped companies manage, structure, organize, and distribute content in an efficient way.

E. Patterson:                 In episode 51, we talk with vendors at the CMS DITA North America Conference about how they have seen DITA evolve during their time in the industry. This is part two of a two-part podcast.

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