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In episode 55 of the Content Strategy Experts Podcast, Elizabeth Patterson and Sarah O’Keefe discuss Scriptorium’s approach to content strategy.
This white paper is also available in PDF format.
Scriptorium’s approach to content strategy is based on management consulting principles. First, we identify business goals that are connected to content problems. We then do a needs analysis and gap analysis, and develop requirements. That work provides the foundation for a recommendation. From that recommendation, we build out the solution.
The key to success is the balance between content and strategy. It’s easy to reduce the cost of the content lifecycle if you don’t care about the quality of the content. If you focus only on the quality of the end result and not on the content creation process, you can end up with beautifully crafted content that’s only usable in a single format, that’s impossible to translate, or that takes entirely too long to create.
When you invest in content strategy, you are committing to a major digital transformation effort. The challenges are significant, but so is the opportunity.
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In episode 54 of the Content Strategy Experts podcast, Elizabeth Patterson interviews Sarah O’Keefe and Alan Pringle about what’s changed and what hasn’t changed in content over the years.
If you had told me in July 2015 that LearningDITA would have 10 courses and be available in three languages, I wouldn’t have believed you. Since the site’s initial launch, it’s grown from a single course to a major resource for those who need to learn to use DITA.
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In episode 53 of the Content Strategy Experts podcast, Elizabeth Patterson and Bill Swallow discuss rebranding as a business case for smart content. How can you make sweeping branding changes as quickly and as painlessly as possible?
Because of a merger or a change in company direction, you’ve got snazzy new branding to roll out across your marketing content: updated logos, corporate colors, fonts, and more.
And then you realize you’ll have to adjust hundreds (if not thousands!) of InDesign, Microsoft Word, and other files to reflect the new branding. Ouch! Read More
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In episode 52 of the Content Strategy Experts podcast, Gretyl Kinsey talks with Mark Gross of DCL about content conversion. They explore some of the use cases they have seen and what partial conversion looks like.
So you’ve decided to move your content to DITA. You want all the benefits of reuse and less expensive translation, and you’ve completed your content model. But now the question is, “What do we do with our existing content?”
Purpose: The goal of this article is to position content strategy as a specialized subdiscipline of management consulting. Standard management consulting practices, such as gap analysis and needs analysis, are the foundation of content strategy practices.
Method: This article draws from the theory on management consulting and shows how management consulting principles work in the context of content strategy projects.
Results: Practitioners in the burgeoning field of content strategy will develop a better sense of how their work aligns with overall management consulting practices.
Conclusion: Management consulting already has best practices and methodologies. Content strategy builds upon that foundation to establish a professional discipline.
Elizabeth Patterson: Welcome to the Content Strategy Experts podcast. Brought to you by Scriptorium. Since 1997 Scriptorium has helped companies manage, structure, organize, and distribute content in an efficient way.
E. Patterson: In episode 51, we talk with vendors at the CMS DITA North America Conference about how they have seen DITA evolve during their time in the industry. This is part two of a two-part podcast.
