From soccer balls to content strategy: the kick of change resistance
Your content strategy can learn a lot from soccer ball manufacturing plants in Sialkot, Pakistan.
Keys to content strategy: ROI
Content strategy requires you to connect information with business results. The key to getting a content strategy approved? Return on investment (ROI). Once you show that your content strategy is beneficial to the business, you are on your way.
Webcast: You want it when?!? Content strategy for an impatient world
In this webcast recording, Sarah O’Keefe discusses how content initiatives are putting new demands on technical communication—improving customer experience, building interactive documents, including advanced visualizations, integrated translations, and more.
Keys to content strategy: Discovery
In the legal world, discovery refers to the compulsory disclosure of relevant documents. In the consulting world, disclosure also important, but it is usually spotty and not in writing. Instead of disclosure, we have discovery.
XML publishing: It is right for you?
Wondering about a transition from desktop publishing to XML publishing for your content? Check out our new business case calculator.
Ten mistakes for content strategists to avoid
As content strategy spreads far and wide, we are making old mistakes in new ways. Here are ten mistakes that content strategists need to avoid.
Content strategy—cold as ice
Technical writing and marketing writing attracts people who love words and books. (This definitely includes me.) In the emerging discipline of content strategy, content is an asset. Its value is determined by what it can do for the business, not by artistic or literary merit.
Beware the monster of change management: THE MAGNIFIER
For his 1959 horror movie The Tingler, director/producer William Castle had movie theater seats rigged with buzzers to scare moviegoers during a scene when the Tingler creature is loose in a theater. Patrons in those seats probably didn’t enjoy the jolt—or making a spectacle of themselves because of the Tingler’s “attack.”
Making the most of your conversion to XML, part 2
You’ve made the transition to an XML workflow for publishing your technical content, converted all of your legacy content, and started authoring in the new system, as discussed in part 1 of this post. Although you now have a much better outlook on sustainability, you’re still facing a problem: your content creators are having trouble with the idea of separating content from formatting.
Webcast: The Bottom Line: Globalization and the Dependence on Intelligent Content
In this webcast recording, Bill Swallow takes a look at intelligent content’s role in global markets, and how the entire content cycle directly affects a business’s bottom line (revenue).
