Resources for 3 key trends in content operations
We predicted three content operations trends that will impact businesses in 2024. The resources in this post will help you prepare for these trends, the changing landscape of AI, and more.
Content management
Challenges of moving from unstructured to structured content with Dipo Ajose-Coker
In episode 158 of The Content Strategy Experts Podcast, Bill Swallow and special guest Dipo Ajose-Coker discuss the challenges of moving from unstructured to structured content.
“I think we could make broad categories of challenges as tools, technology, people, and methodologies, and I think we’ll just dive into these because they’re not necessarily independent—some of them flow one into the other. One of the most complex and challenging parts is implementation. Changing over to a new tool also involves changing processes and training the staff. Basically, some documentation teams struggle with that initial learning curve.”
— Dipo Ajose-Coker
Ask Alan Anything: Resolving pain in content operations (podcast, part 1)
In episode 155 of The Content Strategy Experts Podcast, Alan Pringle and Christine Cuellar dig into pain points that Scriptorium has helped organizations resolve since 1997.
“The amount of time content creators spend on formatting and for little payoff, it’s just… the numbers don’t add up. Especially in the 21st century now that we have so many automated ways to publish things to multiple channels, if you are futzing and tinkering with formatting trying to deliver to multiple channels, I can say with a great degree of certainty, you are absolutely doing it wrong.”
— Alan Pringle
Food for thought: What content ops and cooking have in common
Once again, it’s that time of year—the time when we use food analogies to explain critical concepts about content strategy, operations, and more!
(Who are we kidding. It’s always time for that.)
CaaS makes it easier to deliver custom content
To provide the best customer experience, you need customized content that goes beyond what “traditional” publishing can do. Content as a Service (CaaS) offers a solution for complex content delivery requirements.
How to choose a content model with guest Patrick Bosek (podcast)
In episode 150 of The Content Strategy Experts Podcast, Alan Pringle and special guest, Patrick Bosek of Heretto talk about choosing a content model, factors to consider, and when you should think about customization.
“There’s a valid use case for almost every approach that’s out there. There’s no way around that. I think what it really starts to come down to is making sure that you’re matching the 18+ months [ahead] to the decision you’re making now.”
— Patrick Bosek
AI in the content lifecycle
Updated as of June 2025.
We are now in the Age of Artificial Intelligence (AI). Everyone is talking about AI and its impact. Scriptorium is focusing on AI’s effect on content operations, and the impact of ChatGPT and other generative AI engines means rethinking the entire content lifecycle.
Lightbulb moments from ConVEx
If you didn’t see our team in action at ConVEx this year, here are the highlights from our sessions.
Balancing CMS and CCMS implementation (podcast, part 1)
In episode 142 of The Content Strategy Experts Podcast, Gretyl Kinsey and Christine Cuellar discuss balancing the implementation of a content management system (CMS), and component content management system (CCMS). This is part one of a two-part podcast.
“When you have two types of content produced by your organization and different groups in charge of that, and maybe they’re in two different systems, that it’s really important to get those groups working together so that they can understand that those priorities don’t need to be competing, they just need to be balanced.”
— Gretyl Kinsey
Best CCMS guidance from our team of experts
Whether you’re looking into a component content management system (CCMS) for the first time or maximizing the value of what you already have, this collection of insights will help you choose what’s right for your organization.
What is a CCMS, and is it worth the investment?
If you’re reading this post, you’ve been hearing about — or have at least heard of — a component content management system, or CCMS.
You’re probably dealing with increasing amounts of customer-facing content and localization requirements, and you’re wondering if a CCMS could help. Almost all of our projects involve CCMSs and scaling content operations to address these challenges.
Content systems and… baking?!
When you start looking at your content lifecycle and the content systems needed to support it, you’re going to end up with a decision between buying a suite of products from a single supplier or piecing together your environment with individual components.
That made me think about baking a cake. Perhaps this merits further explanation.
Content fragmentation with special guest Larry Swanson (podcast)
In episode 137 of The Content Strategy Experts Podcast, Sarah O’Keefe and guest Larry Swanson talk about the fragmentation of content over the past 30 years, from the delivery of books to UX writing.
“What are the changes that this fragmentation has introduced from a business or an economic point of view? One is the notion that we’re all publishers now. This is where the whole field of content marketing comes from — this notion that it’s a better way to promote yourself if you demonstrate expertise around what you’re doing.”
Nightmare on ContentOps Street (podcast)
In episode 136 of The Content Strategy Experts Podcast, Alan Pringle unveils horror stories of content ops gone horribly wrong.
The cost of knowledge graphs
There is interest and excitement building around the potential of knowledge graphs (“interlinked descriptions of entities [that] also encod[e] the semantics”) to drive content operations. I believe that knowledge graphs and content management systems (CMSs) that sit on top of knowledge graphs have a critical part to play, but I also have some concerns.
Content strategy for the holidays
The holidays are quickly approaching, and true to form, Scriptorium is all about the food! From time to time we use food analogies to explain various facets of content strategy. I have collected a few for you to enjoy.
Check out the latest post with new insights from our team here.
Even a digital content factory is not built in a day
Setting up an efficient factory requires planning. Where do you put the building? How will you bring in raw materials? How does work flow along the assembly line and how can you optimize the work? Given that my expertise in actual factory operations is limited to Factorio, it’s probably best to set that analogy aside and refocus on a digital equivalent—the systems that make up your content operations.
Demystifying content modeling
Content modeling may be the least understood part of structured content—which is saying something. Content modeling is the process of mapping your information’s implicit organization onto an explicit definition.
Omnichannel publishing
In episode 124 of The Content Strategy Experts podcast, Sarah O’Keefe and Kevin Nichols of AvenueCX discuss omnichannel publishing.
“Omnichannel involves looking at whatever channels are necessary within the context of your customer’s experience, how your customers engage with your brand, and then figuring out how to deliver a seamless interaction.”
– Kevin Nichols
Is Content as a Service right for you?
Content as a Service (CaaS) changes publishing from a “push” model to an on-demand model. If you’re looking to pull content from multiple sources and incorporate more flexibility into your content operations, it may be time to consider CaaS. Here are some resources to help you get started:
How can CaaS transform your content operations? Find out at DITAWORLD 2022.
A Content as a Service (CaaS) model lets you provide on-demand content that integrates information from various sources to enable richer, customized user experiences.
Transitioning from content strategy to content ops
You’ve finished putting together your content strategy and have approval to move forward. It’s time to build out content operations. What does this mean? And how do you ensure success?
