In this podcast, Sarah and Gretyl discuss the traditional separation of marketing and technical content, and look at the reasons that these content types are now converging.
Coauthored by Sarah O’Keefe and Gretyl Kinsey This post is also available in PDF format. Commissioned by Adobe Systems, Inc. (What does this mean?) Organizations can no longer funnel people into convenient pre-sales and post-sales categories. They need to align their content creation efforts for marketing and … Read More