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Tag: AI

Content strategy Localization Podcast Podcast transcript

Accelerate global growth with a content localization strategy

In episode 170 of The Content Strategy Experts podcast, Bill Swallow and Christine Cuellar dive into the world of content localization strategy. Learn about the obstacles organizations face from initial planning to implementation, when and how organizations should consider localization, localization trends, and more.

Localization is generally a key business driver. Are you positioning your products, services, what have you for one market, one language, and that’s all? Are you looking at diversifying that? Are you looking to expand into foreign markets? Are you looking to hit multilingual people in the same market? All of those factors. Ideally as a company, you’re looking at this from the beginning as part of your business strategy.

— Bill Swallow

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Content operations Industry insights Podcast Podcast transcript

Strategies for AI in technical documentation (podcast, English version)

In episode 169 of The Content Strategy Experts podcast, Sarah O’Keefe and special guest Sebastian Göttel of Quanos engage in a captivating conversation on generative AI and its impact on technical documentation. To bring these concepts to life, this English version of the podcast was created with the support of AI transcription and translation tools!

Sarah O’Keefe: So what does AI have to do with poems?

Sebastian Göttel: You often have the impression that AI creates knowledge; that is, creates information out of nothing. And the question is, is that really the case? I think it is quite normal for German scholars to not only look at the text at hand, but also to read between the lines and allow the cultural subtext to flow. From the perspective of scholars of German literature, generative AI actually only interprets or reconstructs information that already exists. Maybe it’s hidden, only implicitly hinted at. But this then becomes visible through the AI.

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Content operations Industry insights Podcast Podcast transcript

Strategien für KI in der technischen Dokumentation (podcast, Deutsche version)

Folge 169 ist auf Englisch und Deutsch verfügbar. Da unser Gast Sebastian Göttel sich im deutschsprachigen Raum mit KI beschäftigt, kam die Idee, diesen Podcast auf Deutsch zu erstellen. Die englische Version wurde dann mit KI-Unterstützung zusammengebastelt.

Sarah O’Keefe: Was hat die generative KI mit Gedichtinterpretationen zu tun?

Sebastian Göttel: Ja, nun, also oft hat man da ja den Eindruck, dass KI das Wissen schöpft, also Informationen aus dem Nichts erschafft. Und da ist die Frage, ist das denn wirklich so? Denn für die Germanisten ist es, glaube ich, schon eher normal, nicht nur den vorliegenden Text anzuschauen, sondern auch zwischen den Zeilen zu lesen, den kulturellen Subtext einfließen zu lassen. Und aus dem Blickwinkel der Germanisten, interpretiert oder rekonstruiert generative KI eigentlich nur Informationen, die schon vorhanden ist. Möglicherweise ist die verborgen, nur implizit angedeutet. Aber die wird durch die KI dann sichtbar.

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Content operations Learning content Podcast Podcast transcript

Overcoming operational challenges for learning content, feat. Leslie Farinella (podcast)

In episode 168 of The Content Strategy Experts podcast, Sarah O’Keefe and special guest Leslie Farinella, Chief Strategy Officer at Xyleme, discuss the challenges facing content operations for learning content, insights for navigating information silos, and recommendations for successful enterprise-wide collaboration.

Why do we still have these silos of content? Back to what you said, Sarah, if we’re thinking about the learner experience, the learner doesn’t distinguish between classroom, e-learning, looking something up, or going to technical documentation. They just know, “I gotta get my job done. I need to perform. I need to know what I’m doing.”

— Leslie Farinella

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Industry insights Podcast Podcast transcript

Pulse check on AI: May, 2024

In episode 166 of The Content Strategy Experts Podcast, Sarah O’Keefe and Alan Pringle check in on the current state of AI as of May 2024. The landscape is evolving rapidly, so in this episode, they share predictions, cautions, and insights for what to expect in the upcoming months.

We’ve seen this before, right? It’s the gold rush. There’s a new opportunity. There’s a new possibility. There’s a new frontier of business. And typically, the people who make money in the gold rush are the ones selling the picks and shovels and other ancillary services to the “gold rushees.”

— Sarah O’Keefe

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Content strategy Industry insights Podcast Podcast transcript

Self-service content in the age of AI with Patrick Bosek

In episode 165 of The Content Strategy Experts Podcast, Sarah O’Keefe and guest Patrick Bosek of Heretto discuss how the role of customer self service is evolving in the age of AI.

I think that this comes back to the same thing that it came back to at every technological shift, which is more about being ready with your content than it is about having your content in the perfect format, system, set of technologies, or whatever it may be. The first thing that I think either of us will say, and a lot of people in the industry will tell you, is that you need to structure your content.

— Patrick Bosek

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Content operations Webinar

Building the business case for content operations (webinar)

Organizations are recognizing the need for a strategic approach to content creation, management, and distribution, but content operations require upfront and continued investment. In this episode of our Let’s Talk ContentOps! webinar series, Sarah O’Keefe and special guest Mark Kelley discuss how to build the business case for content operations.

In this webinar, you’ll learn

  • Why you must understand the connection between the proximity of content ops to revenue
  • How to position your business case for maximum success
  • When to consider the role of generative AI when seeking funding for content ops

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Content operations Podcast Podcast transcript Structured content

Tips for moving from unstructured to structured content with Dipo Ajose-Coker

In episode 159 of The Content Strategy Experts Podcast, Bill Swallow and special guest Dipo Ajose-Coker share tips for moving from unstructured to structured content.

“I mentioned it before: invest in training. It’s very important that your team knows first of all not just the tool, but also the concepts behind the tool. The concept of structured content creation, leaving ownership behind, and all of those things that we’ve referred to earlier on. You’ve got to invest in that kind of training. It’s not just a one-off, you want to keep it going. Let them attend conferences or webinars, and things like that, because those are all instructive, and those are all things that will give good practice.”

— Dipo Ajose-Coker

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