Podcast: You are not unique
In this podcast, Bill and Alan discuss the myth of uniqueness; the unique needs of published content are not always the best criteria for determining content processes.
Tag: content development
The rise of part-time contributors
Content creation should no longer be the exclusive domain of full-time writers. Employees in other departments can offer valuable information that your company’s content should capture. Where can you find these part-time contributors?
Localization: are you the weakest link?
There is an old proverb that says, “a chain is only as strong as its weakest link.” While many of the links in the chain could be quite strong, it only takes one weak link to break the chain. There is one process chain in particular where this proverb rings true: localization. However, more often than not, little or nothing is done to identify and strengthen the weakest link in that process.
Why is content strategy implementation hard?
We are moving companies away from a heroic model to a process-driven model. Processes are much less exciting that the adrenaline rush that comes from working miracles to deliver the impossible.
