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Tag: content ops

News Podcast Podcast transcript

Éric Bergeron explains the MadCap acquisition of IXIASOFT (podcast)

In episode 140 of The Content Strategy Experts Podcast, Sarah O’Keefe and Éric Bergeron, president and CEO of IXIASOFT, share the story behind the MadCap acquisition of IXIASOFT.

“The question that everybody is asking, and we really want the answer to, is this seems like a very sensible combination, but MadCap as an organization has done a really excellent job with their marketing, and much of their marketing has been based on the concept that DITA is not something that you need. Flare is happy and easy and safe and wonderful, and DITA is none of those things. So, when you say this is a bit of an odd combination, I think everybody’s looking at, ‘Well, wait a minute, there’s been a lot of DITA bashing over the past 10 years or so.’ What do you do with that?”

—Sarah O’Keefe

Sarah O'Keefe
March 27, 2023
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Content strategy Podcast Podcast transcript

Content fragmentation with special guest Larry Swanson (podcast)

In episode 137 of The Content Strategy Experts Podcast, Sarah O’Keefe and guest Larry Swanson talk about the fragmentation of content over the past 30 years, from the delivery of books to UX writing.

“What are the changes that this fragmentation has introduced from a business or an economic point of view? One is the notion that we’re all publishers now. This is where the whole field of content marketing comes from — this notion that it’s a better way to promote yourself if you demonstrate expertise around what you’re doing.”

Sarah O'Keefe
February 20, 2023
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Podcast Podcast transcript

Content ops stakeholders: Content authors (podcast, part 1)

In episode 122 of The Content Strategy Experts podcast, Alan Pringle and Gretyl Kinsey talk about content authors as content ops stakeholders.

“I think it’s really important to note here, a lot of these resources are not human people. They are systems or databases that provide information. You pull information from these multiple sources and put it together to provide a really dynamic and personalized user experience for the people who are reading your content.”

– Alan Pringle

Gretyl Kinsey
June 27, 2022
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Podcast Podcast transcript

Content ops stakeholders: Content consumers (podcast)

In episode 121 of The Content Strategy Experts podcast, Alan Pringle and Bill Swallow talk about content consumers as content ops stakeholders.

“If you look up a restaurant on your phone and go to view the menu, most of the time, that menu is going to be a PDF. And you are sitting there, zooming in, scrolling around, and pinching, and trying to read this menu that really should have just been a responsive HTML page.”

– Bill Swallow

Alan Pringle
June 13, 2022
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