Tag: content ops
In episode 141 of The Content Strategy Experts Podcast, Alan Pringle and Christine Cuellar discuss the story behind LearningDITA, the free DITA training created by the Scriptorium team.
What we are trying to do with this site is give people a free resource where they can go and, at their own pace, learn about what DITA is and how it can apply to their content and their content processes. It’s a way to take some of the technical mystique out of it, to bring it down and help you learn what it is and how it works.
– Alan Pringle
If you’re reading this post, you’ve been hearing about — or have at least heard of — a component content management system, or CCMS.
You’re probably dealing with increasing amounts of customer-facing content and localization requirements, and you’re wondering if a CCMS could help. Almost all of our projects involve CCMSs and scaling content operations to address these challenges.
In episode 140 of The Content Strategy Experts Podcast, Sarah O’Keefe and Éric Bergeron, president and CEO of IXIASOFT, share the story behind the MadCap acquisition of IXIASOFT.
“The question that everybody is asking, and we really want the answer to, is this seems like a very sensible combination, but MadCap as an organization has done a really excellent job with their marketing, and much of their marketing has been based on the concept that DITA is not something that you need. Flare is happy and easy and safe and wonderful, and DITA is none of those things. So, when you say this is a bit of an odd combination, I think everybody’s looking at, ‘Well, wait a minute, there’s been a lot of DITA bashing over the past 10 years or so.’ What do you do with that?”
In episode 137 of The Content Strategy Experts Podcast, Sarah O’Keefe and guest Larry Swanson talk about the fragmentation of content over the past 30 years, from the delivery of books to UX writing.
“What are the changes that this fragmentation has introduced from a business or an economic point of view? One is the notion that we’re all publishers now. This is where the whole field of content marketing comes from — this notion that it’s a better way to promote yourself if you demonstrate expertise around what you’re doing.”
Don’t waste your big investment.
It started with a layoff.
There is interest and excitement building around the potential of knowledge graphs (“interlinked descriptions of entities [that] also encod[e] the semantics”) to drive content operations. I believe that knowledge graphs and content management systems (CMSs) that sit on top of knowledge graphs have a critical part to play, but I also have some concerns.