When you want to put new content development processes in place, proving the return on investment (ROI) of your strategy is one of the most effective ways to get buy-in from managers or executives. You can calculate ROI by showing how much money you’re currently … Read More
00:00 Bill: Welcome to The Content Strategy Experts podcast, brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize, and distribute content in an efficient way. In episode 13, we discuss measuring the return on investment in a content strategy implementation. … Read More
In this podcast, Alan Pringle, Sarah O’Keefe, and Bill Swallow discuss ways of measuring the return on investment in a content strategy implementation. A content strategy is tied to specific business goals; it’s designed to either solve a business problem with content or better position … Read More
Content strategy requires you to connect information with business results. The key to getting a content strategy approved? Return on investment (ROI). Once you show that your content strategy is beneficial to the business, you are on your way.