Conference season is back, and Scriptorium will be presenting at the following conferences. We hope to see you there!
The Scriptorium approach to content strategy (podcast)
In episode 55 of the Content Strategy Experts Podcast, Elizabeth Patterson and Sarah O’Keefe discuss Scriptorium’s approach to content strategy.
The Scriptorium approach to content strategy
This white paper is also available in PDF format. Executive summary Scriptorium’s approach to content strategy is based on management consulting principles. First, we identify business goals that are connected to content problems. We then do a needs analysis and gap analysis, and develop requirements. … Read More
Understanding content strategy as a specialized form of management consulting
First published in Technical Communication Volume 66, Number 2 (May 2019) by the Society for Technical Communication. Coauthored by Sarah O’Keefe, Alan Pringle, and Bill Swallow. This white paper is also available in PDF format. Abstract Purpose: The goal of this article is to position … Read More
Full transcript of Content strategy and management consulting podcast
Alan Pringle: Welcome to the Content Strategy Experts podcast brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize and distribute content in an efficient way. AP: In episode 28 we discuss our approach to content strategy, which draws heavily on … Read More
Podcast: content strategy and management consulting
Sarah O’Keefe, Bill Swallow, and Alan Pringle discuss the connections between content strategy and management consulting.