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Home Blog Events smart content

Scaling smart content across the enterprise

Gretyl Kinsey / 11.2020Content strategy, Smart contentLeave a Comment

Ripple spreading throughout a pond

Are your content development processes manual, inconsistent, or unable to scale up to meet larger demands? If so, you may be ready to look into a smart content solution. Smart content — or content that’s semantically structured, modular, and flexible — can help increase efficiency … Read More

Moving to structured content: Expectations vs. reality (podcast)

Alan Pringle / 05.2020Podcast, Podcast transcriptLeave a Comment

Scriptorium owl wearing headphones

In episode 76 of The Content Strategy Experts podcast, Elizabeth Patterson and Alan Pringle talk about expectations versus realities of tools when moving to smart structured content. “You can have different people using different tools and still pour all of the content into the single content … Read More

The best of 2019

Elizabeth Patterson / 12.2019OpinionLeave a Comment

2019 depicted in fireworks

As 2019 comes to a close, let’s take a look at some of the most popular posts and podcasts from the year. 

Smarter marcom content

Elizabeth Patterson / 09.2019Smart contentLeave a Comment

Smarter marcom content has advantages, but marketers are used to writing and formatting content at the same time. Smart content separates writing and formatting. Although getting used to this separation may take some effort, the benefits are well worth it. Most content has an implicit … Read More

Rebranding as a business case for smart content (podcast)

Elizabeth Patterson / 06.2019Podcast, Podcast transcriptLeave a Comment

Scriptorium owl wearing headphones

In episode 53 of the Content Strategy Experts podcast, Elizabeth Patterson and Bill Swallow discuss rebranding as a business case for smart content. How can you make sweeping branding changes as quickly and as painlessly as possible?

Smart content for marketing: automated rebranding

Alan Pringle / 06.2019Content strategyLeave a Comment

dandelions of multiple colors

Because of a merger or a change in company direction, you’ve got snazzy new branding to roll out across your marketing content: updated logos, corporate colors, fonts, and more. And then you realize you’ll have to adjust hundreds (if not thousands!) of InDesign, Microsoft Word, … Read More

Smart content for marketing

Jake Campbell / 04.2019XMLLeave a Comment

Colorful house with windows arranged in different directions

Smart content offers huge benefits to marketing groups. Although using tags and metadata to author content adds an extra step to the process, it’s important to look at the overall value that the step can add.

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