The best of 2019
As 2019 comes to a close, let’s take a look at some of the most popular posts and podcasts from the year.
Smarter marcom content
Smarter marcom content has advantages, but marketers are used to writing and formatting content at the same time. Smart content separates writing and formatting. Although getting used to this separation may take some effort, the benefits are well worth it. Most content has an implicit … Read More
Rebranding as a business case for smart content (podcast)
In episode 53 of the Content Strategy Experts podcast, Elizabeth Patterson and Bill Swallow discuss rebranding as a business case for smart content. How can you make sweeping branding changes as quickly and as painlessly as possible?
Smart content for marketing: automated rebranding
Because of a merger or a change in company direction, you’ve got snazzy new branding to roll out across your marketing content: updated logos, corporate colors, fonts, and more. And then you realize you’ll have to adjust hundreds (if not thousands!) of InDesign, Microsoft Word, … Read More
Smart content for marketing
Smart content offers huge benefits to marketing groups. Although using tags and metadata to author content adds an extra step to the process, it’s important to look at the overall value that the step can add.