Conferences, webinars, and panels (oh my)
After a fresh start to a new year, here’s where you can find the Scriptorium team for the next few months, for both online and in-person events. We hope you can join us!
Tag: content operations
Transitioning from content strategy to content ops
You’ve finished putting together your content strategy and have approval to move forward. It’s time to build out content operations. What does this mean? And how do you ensure success?
The best of 2021
Let’s take a look at some of our highlights from the year, including posts and podcasts on content operations (content ops) and personalization.
Content ops stakeholders: IT (podcast)
In episode 108 of The Content Strategy Experts podcast, Alan Pringle and Gretyl Kinsey kick off an occasional series about stakeholders and content operations projects. In this episode, they talk about IT groups as an important stakeholder in your content operations.
“The IT department can be such a great ally on a content ops project. IT folks are generally very good at spotting redundancies and inefficiencies. They’re going to be the ones to help whittle that redundancy down.”
– Alan Pringle
Exit strategy for your content operations (podcast)
In episode 105 of The Content Strategy Experts podcast, Alan Pringle and Sarah O’Keefe talk about an exit strategy as part of your content operations planning.
“You need to be thinking about the what-ifs 5 or 10 years down the road while you’re picking the tool. Are we going to have flexibility with this tool? Is it going to be able to help us support things we may not even be thinking about or may not even exist right now?”
– Alan Pringle
Scriptorium Content Ops Manifesto (podcast)
In episode 104 of The Content Strategy Experts podcast, Elizabeth Patterson and Sarah O’Keefe discuss the Scriptorium Content Ops Manifesto.
“The bigger your system is and the more content you have, the more expensive friction is, and the more you can and should invest in getting rid of it.”
– Sarah O’Keefe
Scriptorium Content Ops Manifesto
Content Operations (content ops or ContentOps) is the engine that drives your content lifecycle.
The Scriptorium Content Ops Manifesto describes the four basic principles of content ops:
- Semantic content is the foundation.
- Friction is expensive.
- Emphasize availability.
- Plan for change.
Content operations (content ops)
Content operations (content ops or ContentOps ) refers to the system your organization uses to develop, deploy, and deliver customer-facing information. Rahel Bailie refers to it as the way that your organization operationalizes your content strategy.
Over at easyDITA, there’s a more aspirational definition, which includes the purpose of good content ops:
Content Operations — ContentOps — is the infrastructure that maximizes your content creators’ efforts and guards against procedural errors by automating as much of the content development process as possible.
