Bill Swallow and Gretyl Kinsey share some of the most important steps to take when planning for your taxonomy in The Content Strategy Experts Webcast. “When starting with a taxonomy, never start with a blank slate, because chances are somebody has done something already.” —Bill … Read More
In episode 74 of The Content Strategy Experts podcast, Gretyl Kinsey and Simon Bate continue their discussion about the benefits of establishing a taxonomy. “Communicate with the stakeholders. Don’t just get their input and then go away. Communicate all along what you’re doing and identify … Read More
Your project is coming along nicely. You have your workflow ready, your style guides are composed, and things are looking up. However, you have complex metadata needs that are starting to cause problems. You need a way to ensure that authors are only using valid … Read More
When you’re coming up with a metadata strategy for your content, you should start by developing a taxonomy, or a hierarchy used to organize metadata. A taxonomy will help shape your metadata strategy and make implementation of that strategy possible. In this follow-up post to … Read More
Content is like food. At its best, it’s a carefully choreographed experience, like dining at a fine restaurant.