Bill Swallow and Gretyl Kinsey share some of the most important steps to take when planning for your taxonomy in The Content Strategy Experts Webcast.
“When starting with a taxonomy, never start with a blank slate, because chances are somebody has done something already.”
—Bill Swallow
In this recorded webcast, learn about three cases studies that show how companies balance standardization and creativity in XML publishing.
Change is constant in technical communication. Whether dealing with new technology, shifts in organizational structures, or growing business requirements, content creators must be able to adapt. In this webcast recording, a panel of content experts—Jack Molisani of The LavaCon Conference and ProSpring Staffing, Erin Vang of Dolby Laboratories, Sarah O’Keefe of Scriptorium, and moderator Toni Mantych of ADP—answer questions and give advice about dealing with change in the industry.
In this webcast recording, Scriptorium’s Alan Pringle, Bill Swallow, and Gretyl Kinsey look at 2016 trends in content and content strategy. Sarah O’Keefe moderates.
In this webcast recording, Sarah O’Keefe discusses how content silos make it difficult to deliver a consistent, excellent customer experience. After all the hard work that goes into landing a customer, too many organizations destroy the customer’s initial goodwill with mediocre installation instructions and terrible customer support.
Do you have a unified customer experience? Do you know what your various content creators are producing? Join us for this thought-provoking webcast.
Implementing a content strategy often involves overcoming significant technological and cultural challenges, but some of these challenges are so scary, so heinous, that they earn a place among the undead because they Just. Won’t. Die!
In this webcast, which debuted at Lavacon 2014, Bill Swallow takes a look at these nightmare-inducing monsters—from unrelenting copy-and-paste zombies to life-draining, change-avoiding vampires—and shows you what can be done to keep your content strategy implementation from turning into a fright fest.
Having trouble with your technical content process? Need a strategy that can help you improve and scale? Before you make a change, talk to the other content-producing groups in your company—marketing, training, sales, support—to develop a content strategy that works across the entire organization.
In this webcast, Sarah O’Keefe provides a basic introduction to XML and explains how it could affect your content creation efforts. This presentation emphasizes the overall concept and has minimal technical content.
In this webcast recording, Sarah O’Keefe discusses the future of content strategy.
The purpose of content strategy is to support your organization’s business goals. Content strategists need to understand how content across the organization—marketing, technical, and more—contributes to the overall business success.
In this webcast recording, Sarah O’Keefe discusses how content initiatives are putting new demands on technical communication—improving customer experience, building interactive documents, including advanced visualizations, integrated translations, and more.
In this webcast recording, Bill Swallow takes a look at intelligent content’s role in global markets, and how the entire content cycle directly affects a business’s bottom line (revenue).
In this webcast recording, Sarah O’Keefe and Bill Swallow of Scriptorium Publishing discuss what’s new in technical communication. Alan Pringle moderates.
Whether you’re using relative font sizes for those with low vision, or keyboard functionality for those with motor issues, creating more accessible tech comm content for people with disabilities also makes it easier to navigate and follow for people without disabilities.
Does your company have a strategy for making content available through mobile devices? Are you currently or do you plan to be part of the rapidly growing Bring Your Own Device (BYOD) movement? Do you have a content management system that makes your content accessible for a variety of purposes on the many mobile devices that are currently on the market today?
In this webcast recording, Sarah O’Keefe discusses how to get started with content strategy for technical communication.
In this webcast recording, Sarah O’Keefe discusses various strategic initiatives that require coordination between marcom and techcomm and addresses how to begin to thaw out the relationship.
In this webcast recording, Sarah O’Keefe discusses content strategy and the role of DITA in content strategy.
In this webcast recording, Sarah O’Keefe, Scott Abel (The Content Wrangler), Race Bannon (Oracle), and Paul Perrotta (Juniper Networks) discuss the state of the technical communication industry.
In this webcast recording, Alan Pringle discusses the challenges of ebook distribution and how Scriptorium has addressed them when selling EPUB and Kindle editions. Topics covered include:
In this webcast recording, Simon Bate discusses the pros and cons of using the DITA Open Toolkit. Topics include localization, automation, open standards, and plugin architecture on the pro side; plugin architecture, PDF configuration, open standards, and documentation on the con side.
In this webcast, guest presenter Chip Gettinger of SDL discusses key success factors for component content management systems.
Our trends webcast has become an annual event, and it’s our most popular webcast! Each year, we take our best shot at trends for the upcoming year with a mixture of serious and not-quite-serious predictions. In this webcast recording, Sarah O’Keefe and special guest Bill Swallow, aka techcommdood, share their perspectives on trends for 2013.
In this webcast recording, guests Alyssa Fox (NetIQ) and Toni Mantych (ADP) discuss their differing DITA implementation decisions.
In this webcast recording Bill Swallow, the manager of the GlobalScript division at LinguaLinx, discusses some of the ways you can cut your localization costs while still delivering quality content.
Update 9/26/2014: Bill now works for Scriptorium.
