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Podcast Podcast transcript

Content strategy pitfalls: lacking a unified content strategy (podcast)

In episode 107 of The Content Strategy Experts podcast, Bill Swallow and Gretyl Kinsey are back for another episode in our Content strategy pitfalls series. They talk about what can have happen when you lack a unified content strategy.

“One way to get funding in place is to start the conversation among different groups. Get these groups together and start talking about what their ultimate goals are with their content strategy and their content operations. That way you can have multiple voices coming together and asking for a larger pool of money that can be shared.”

– Bill Swallow

Bill Swallow
November 29, 2021
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DITA and accessibility (podcast)

In episode 106 of The Content Strategy Experts podcast, Gretyl Kinsey and Bob Johnson of Intuitive talk about accessibility and the Darwin Information Typing Architecture

“If you’re doing it right, accessibility doesn’t look any different than what you’re doing day to day. You’re just adding accessibility considerations when you author your content.”

– Bob Johnson

Gretyl Kinsey
November 15, 2021
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The importance of content governance (podcast)

In episode 96 of The Content Strategy Experts podcast, Elizabeth Patterson and Gretyl Kinsey talk about the importance of content governance.

“An important part of governance is knowing that changes can happen. Keep your documentation in a central place where everybody can get to it and understands how it’s updated. If you don’t, some groups may start creating their own and that can result in unofficial documentation that doesn’t necessarily capture what should be captured.”

–Gretyl Kinsey

Gretyl Kinsey
June 7, 2021
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Using text strings and microcontent (podcast, part 2)

In episode 91 of The Content Strategy Experts podcast, Gretyl Kinsey and Simon Bate continue their discussion about using text strings and microcontent. This is part two of a two-part podcast.

“Make sure that their voice is heard. All groups that are using your strings need to have some input or have a way of communicating their needs to the organizations controlling those strings.”

– Simon Bate

Simon Bate
March 8, 2021
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Using text strings and microcontent (podcast, part 1)

In episode 90 of The Content Strategy Experts podcast, Gretyl Kinsey and Simon Bate talk about using text strings and microcontent. This is part one of a two-part podcast.

“They’re starting to get the idea of taxonomy and how important it is for all parts of their business to communicate using the exact same language. If this can be captured and put in one place, then those strings can be available to everybody.”

– Simon Bate

Simon Bate
March 1, 2021
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The misuse of metadata (podcast)

In episode 89 of The Content Strategy Experts podcast, Gretyl Kinsey and Bill Swallow talk about strategies for avoiding the misuse of metadata and DITA XML-based content.

“The more you fine-tune how your content model needs to operate, the easier it’s going to be to move it forward over time. The more you start taking shortcuts and using metadata for purposes other than what it was intended for, the more problems you’re going to have.”

– Bill Swallow

Gretyl Kinsey
February 15, 2021
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Steps to structured content (podcast, part 2)

In episode 86 of The Content Strategy Experts podcast, Gretyl Kinsey and Bill Swallow continue their discussion about the steps to structure, how to move from unstructured content to structure, and what each level of maturity looks like.

“Step five is when you’re  thinking even your structure is structured. You’re really thinking about how to take this to the highest possible level, how to get the most out of your automation, and how to make sure that the way you’re delivering your content is maximum efficiency.”

– Gretyl Kinsey

Gretyl Kinsey
December 14, 2020
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Steps to structured content (podcast, part 1)

In episode 85 of The Content Strategy Experts podcast, Gretyl Kinsey and Bill Swallow talk about the steps to structure, how to move from unstructured content to structure, and what each level of maturity looks like.

“It’s important to keep in mind when you move from step two to step three that your authoring tools may change. The writers might have gotten used to working with one set of tools in steps one and two. But as you move to structure, the tools that you’re using for unstructured content may not support the underlying framework for the structure that you’re moving forward with.”

– Bill Swallow

Bill Swallow
December 7, 2020
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DITA: The next generation (podcast)

In episode 83 of The Content Strategy Experts podcast, Gretyl Kinsey and Jake Campbell talk about the next generation of DITA. What happens when you need to update your existing DITA structure?

“When you’re building everything out the first time around, you can do as much user acceptance testing as you want—but the best user acceptance testing is going to be live testing.”

—Jake Campbell

Jake Campbell
November 9, 2020
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