Curation analytics take a step forward
My 2011 predictions post included a brief mention of curation analytics. This week, we have news from MindTouch that supports my thought that accountability in technical communication will increase.
The (work)force is strong…
Technical communication is in the midst of a huge transition from a craft/artisan model to an engineering model. Our consultants are the vanguard of this transition, and as a result, we are experiencing significant challenges in finding new employees.
Spinning tech comm improvements into marcomm strategies
This morning, I was among the many who received an email from Netflix CEO Reed Hastings. He was responding to criticisms that Netflix “lacked respect and humility in the way [the company] announced the separation of DVD and streaming and the price changes.”
The latest style for tech comm: adding value
Over the weekend, a friend showed me an episode of a reality show that featured some commentary by a “style expert.” This expert offered his advice while dressed in an outfit that would work well as a costume in a production of Oliver Twist (and that’s being charitable).
Content monoculture
I’m having some trouble with the idea of “extending DITA” outside the world of technical communication. DITA is obviously important in the right environment, but should we be advocating the use of DITA for more and more content?
It’s not easy being…clean
This article was originally published in STC Intercom in March of 2011.
A standards-based workflow is challenging. This article discusses the issues with DITA (an XML standard for technical communication content) and XSL-FO (Extensible Stylesheet Language Formatting Objects, a standard used to create PDF from XML (http://www.w3.org/standards/xml/publishing).
The technical communicator’s survival guide for 2011
At the 2011 North Carolina Technology Association annual meeting, Gartner analyst Michael Smith discussed how IT needs to show business value or risk being marginalized within an organization.
Some thoughts on tekom
After a delightful week at the tekom/tcworld conference in Wiesbaden, Germany, I thought I’d capture a few impressions of the event.
First, it’s worth noting that tekom is really several events in one:
Anyone can write
This article was originally published in STC Intercom in September/October of 2010.
“Anyone can write.” How many times have you heard that tired cliché? And how did it ascend to a cliché? It’s pretty clear to me that most people are terrible writers. When someone says, “Anyone can write,” they actually mean, “Our writing standards are so low that anyone can meet them.”
Using Ant to find a needle in a haystack
Many content management systems (CMSs) take over the responsibility of file naming. For the most part, this is fine and is actually necessary for maintaining cross-references and conrefs within the CMS. When you use the CMS to build a DITA map, the CMS uses its own names in the <topicref> elements.
