To provide the best customer experience, you need customized content that goes beyond what “traditional” publishing can do. Content as a Service (CaaS) offers a solution for complex content delivery requirements.
In episode 142 of The Content Strategy Experts Podcast, Gretyl Kinsey and Christine Cuellar discuss balancing the implementation of a content management system (CMS), and component content management system (CCMS). This is part one of a two-part podcast.
“When you have two types of content produced by your organization and different groups in charge of that, and maybe they’re in two different systems, that it’s really important to get those groups working together so that they can understand that those priorities don’t need to be competing, they just need to be balanced.”
— Gretyl Kinsey
Whether you’re looking into a component content management system (CCMS) for the first time or maximizing the value of what you already have, this collection of insights will help you choose what’s right for your organization.
If you’re reading this post, you’ve been hearing about — or have at least heard of — a component content management system, or CCMS.
You’re probably dealing with increasing amounts of customer-facing content and localization requirements, and you’re wondering if a CCMS could help. Almost all of our projects involve CCMSs and scaling content operations to address these challenges.
In episode 103 of The Content Strategy Experts podcast, Alan Pringle and Bill Swallow share some considerations for transitioning into a new component content management system or CCMS.
“You need to look at the requirements you have now. Are they being supported or not supported? Do you see this system helping you move forward with your content goals in three to five years?”
– Alan Pringle
In episode 101 of The Content Strategy Experts podcast, Elizabeth Patterson and Sarah O’Keefe talk about what life is like with and without a content management system (CMS).
“You have to decide, by looking at your particular organization, whether you need what a CMS will give you. You will get improvements in consistency and automation for formatting and traceability. You can get improvements in translation because you have more consistent content and better workflows.”
– Sarah O’Keefe
Buyers are looking at your technical content and marketing content prior to the sale. To provide a unified customer experience, you need to integrate the two. Here are some resources to help you get started:
Good news: The technical problem of integrating marketing and technical content has been solved.
Bad news: The hard work is just starting.
The design-focused marcom perspective and the structure-focused techcomm perspective need to co-exist and co-create.
In episode 51 of the Content Strategy Experts podcast, Elizabeth Patterson and Gretyl Kinsey talk with vendors at the CMS/DITA North America conference about how they have seen DITA evolve during their time in the industry. This is part two of a two-part podcast.
Gretyl Kinsey: Welcome to the Content Strategy Experts Podcast, brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize, and distribute content in an efficient way. In episode 43, we talk about how to make sure you’re selecting the right tools for developing and managing content. Hello, and welcome. I am Gretyl Kinsey.
