Good news: The technical problem of integrating marketing and technical content has been solved. Bad news: The hard work is just starting. The design-focused marcom perspective and the structure-focused techcomm perspective need to co-exist and co-create.
Gretyl Kinsey: Welcome to the Content Strategy Experts Podcast, brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize, and distribute content in an efficient way. In episode 43, we talk about how to make sure you’re selecting the right tools … Read More
Vasont, TransPerfect, and Astoria. Really??
Many content management systems (CMSs) take over the responsibility of file naming. For the most part, this is fine and is actually necessary for maintaining cross-references and conrefs within the CMS. When you use the CMS to build a DITA map, the CMS uses its … Read More