Confronting the horror of modernizing content
At the Training 2024 conference, we confronted the horror of modernizing content—and offered real-world advice to make the process less scary.
At the Training 2024 conference, we confronted the horror of modernizing content—and offered real-world advice to make the process less scary.
What if your training content could be seamlessly tailored to a learner’s environment no matter where or how they interact with it?
In episode 161 of The Content Strategy Experts Podcast, Sarah O’Keefe and Alan Pringle share their ideal world for enterprise content operations software, including specific requests for how content management software needs to evolve.
SO: “When I envision this in the ideal universe, it seems that the most efficient way to solve this from a technical point of view would be to take the DITA standard, extend it out so that it is underlying these various systems, and then build up on top of that. I don’t really care. What I do care about is that I need, and our clients need, the ability to move technical content into learning content in an efficient way. And right now that is harder than it should be.”
AP: “Oh, entirely. And I would even argue it should go the other way, because there is stuff possibly on the training side that the people in the product content side need. So both sides need that ability.”
SO: Right, so give us seamless content sharing, please. Pretty please.”
To provide the best customer experience, you need customized content that goes beyond what “traditional” publishing can do. Content as a Service (CaaS) offers a solution for complex content delivery requirements.
In episode 142 of The Content Strategy Experts Podcast, Gretyl Kinsey and Christine Cuellar discuss balancing the implementation of a content management system (CMS), and component content management system (CCMS). This is part one of a two-part podcast.
“When you have two types of content produced by your organization and different groups in charge of that, and maybe they’re in two different systems, that it’s really important to get those groups working together so that they can understand that those priorities don’t need to be competing, they just need to be balanced.”
— Gretyl Kinsey
Whether you’re looking into a component content management system (CCMS) for the first time or maximizing the value of what you already have, this collection of insights will help you choose what’s right for your organization.
If you’re reading this post, you’ve been hearing about — or have at least heard of — a component content management system, or CCMS.
You’re probably dealing with increasing amounts of customer-facing content and localization requirements, and you’re wondering if a CCMS could help. Almost all of our projects involve CCMSs and scaling content operations to address these challenges.
In episode 103 of The Content Strategy Experts podcast, Alan Pringle and Bill Swallow share some considerations for transitioning into a new component content management system or CCMS.
“You need to look at the requirements you have now. Are they being supported or not supported? Do you see this system helping you move forward with your content goals in three to five years?”
– Alan Pringle
In episode 101 of The Content Strategy Experts podcast, Elizabeth Patterson and Sarah O’Keefe talk about what life is like with and without a content management system (CMS).
“You have to decide, by looking at your particular organization, whether you need what a CMS will give you. You will get improvements in consistency and automation for formatting and traceability. You can get improvements in translation because you have more consistent content and better workflows.”
– Sarah O’Keefe
Buyers are looking at your technical content and marketing content prior to the sale. To provide a unified customer experience, you need to integrate the two. Here are some resources to help you get started: