In episode 46 of the Content Strategy Experts podcast, Elizabeth Patterson shares some highlights from LearningDITA Live 2019, a web conference focused on the Darwin Information Typing Architecture (DITA) XML standard. This is part 1 of a 2 part series.
Alan Pringle: Welcome to the Content Strategy Experts podcast brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize, and distribute content in an efficient way. In episode 45, we discover the unexpected places where organizations are using smart, structured content. … Read More
Content strategy is planning to use information to advance an organization’s goals. Your organization should have an enterprise content strategy that covers all customer-facing information, both persuasive content and informational content. Marketing content is generally persuasive, and technical content is generally informational.
Let’s wrap up 2015 with a look back at popular posts from the year. Scriptorium wishes you the best for 2016!
In this webcast recording, Sarah O’Keefe discusses how content silos make it difficult to deliver a consistent, excellent customer experience. After all the hard work that goes into landing a customer, too many organizations destroy the customer’s initial goodwill with mediocre installation instructions and terrible … Read More
In this webcast recording, Sarah O’Keefe discusses various strategic initiatives that require coordination between marcom and techcomm and addresses how to begin to thaw out the relationship.
It’s time for that annual exercise in humiliation known as the “review of last year’s predictions” followed by the “some people never learn” event in which I soldier on with new predictions.
This morning, I was among the many who received an email from Netflix CEO Reed Hastings. He was responding to criticisms that Netflix “lacked respect and humility in the way [the company] announced the separation of DVD and streaming and the price changes.”