Skip to main content

Tag: trends

Opinion

2019 trend: Smarter content in unexpected places

It’s always dangerous to make predictions, but for 2019, we are defining “smarter content in unexpected places” as our trend in content strategy.

The catalyst is recognition of content value. Once you decide that delivering certain information is valuable, you then start to think about the best ways to create, manage, and deliver that information. How can you maximize its value?

Read More
Humor

(Non)predictions for 2012

With 2011 waning, people are contemplating what 2012 will bring for technical communication. Our profession is changing rapidly, so intelligent conversations about the future of tech comm are essential.

All that smart talk has absolutely nothing to do with this post.

Read More
Opinion

2011 predictions for technical communication

Predictions time! First, let’s review the 2010 post: cloud-based authoring begins to replace desktop authoring, increased adoption of XML alongside more sophisticated justifications, social media, collaboration, important new terms (content strategy [yes!] and decision engine [huh?]).

I’m not sure why I thought “decision engine” was going to take off, because it didn’t. Onward to 2011…

Read More