Rebranding as a business case for XML
Reuse and automated formatting are the most common justifications for XML, but recently, we have heard a new reason from several customers: rebranding.
Tag: xml
Design isn’t free
The mantra of XML is that you separate content from formatting. Authors do content; formatting happens later. During a panel discussion at last week’s (excellent) UA Europe conference, I realized that this is only half the story.
Drink me: starting small like Alice
“What a curious feeling!” said Alice; “I must be shutting up like a telescope.”
And so it was indeed: she was now only ten inches high, and her face brightened up at the thought that she was now the right size for going though the little door into that lovely garden.
Lewis Carroll in Alice’s Adventures in Wonderland
The economics of information
The slides from my tekom/tcworld session on the economics of information are below.
You don’t have to bet the farm…
A wise man once told me that the goal of marketing is to frame the question so that what you are selling is the best possible answer. In the world of tech comm publishing, the default question has been: “What tool should I use?”
The state of structure, 2011
Happy New Year!
In early 2009, we did a rather extensive survey on structured authoring. We asked about plans to implement structured authoring, existing implementations, biggest mistakes, and the like.
Distilling 20 years of tech comm into eight words of advice
Last month marked my 20th year working in technical communication. (Please send all congratulatory pastries and chocolates to Scriptorium’s offices. Thank you!)
Is tech comm management different in an XML environment?
I think so. Read the white paper and see if you agree.
Webcast: Managing technical communicators in an XML environment
In this 41-minute webcast, Sarah explores how XML affects the management of technical communication and proposes a new system for measuring documentation quality.
Trends in technical communication webcast
After some “interesting” technical challenges, the recording of our Trends in technical communication webcast is now available on Slideshare:
