Content Operations (content ops or ContentOps) is the engine that drives your content lifecycle.
The Scriptorium Content Ops Manifesto describes the four basic principles of content ops:
Content governance is a formal system of checks and balances that regulates your content development. Project success depends on clearly defined roles and responsibilities of everyone involved in the content development process. So how do you get buy-in? And what’s involved in putting a content governance plan together?
In episode 100 of The Content Strategy Experts podcast, Bill Swallow and special guest Jodi Shimp discuss their experience with digital transformation and implementing a new content strategy at Crown Equipment Corporation.
“The initial and earliest win in the project was the go-ahead to even bring on consultants to help us determine what the scope would be and what the true need would be across all the different groups.”
– Jodi Shimp
In episode 99 of The Content Strategy Experts podcast, Alan Pringle and special guest Larry Kunz of Extreme Networks talk about the evolution of smart, structured content.
“I’m a huge believer in big picture. We really need to stand back and ask ourselves, ‘What is this really all about? What are we trying to accomplish?’ It’s not about the content. It’s about the customer.”
– Larry Kunz
Getting started with a content strategy project can be intimidating. There are a lot of unknowns and changes that will take place. How do you ensure the changes you are making address your company’s needs and requirements?
In episode 98 of The Content Strategy Experts podcast, Sarah O’Keefe and Dr. Carlos Evia of Virginia Tech continue their discussion about the pros and cons of markdown.
“If you want to make a website and you need to write the text in a fast way that does not involve adding a lot of the brackets that are in HTML syntax, I think that’s the main use for markdown.”
–Dr. Carlos Evia
How do you recognize content redundancy? Chris Hill of DCL and Alan Pringle discuss content reuse and share some great insights about managing reuse as part of your content strategy.
“You are going to be reducing your localization costs, because every time you reuse and reduce the amount of source content, you are doing the same exact thing in every language that you’re translating to.”
–Alan Pringle
In episode 97 of The Content Strategy Experts podcast, Sarah O’Keefe and Dr. Carlos Evia of Virginia Tech discuss the pros and cons of markdown.
“I think markdown has a huge user base because most people need to develop content for the web. But there’s a set of people that need to be working in something more structured for a variety of reasons, and those are the ones who use DITA.”
–Dr. Carlos Evia
Enterprise content strategy means including all customer-facing content in your planning. Our enterprise content strategy maturity model provides requirements for that strategy. This article focuses on content integration. How do you unify content across disparate content teams and technology stacks?
Does your website include content from multiple departments? If so, you need an enterprise content strategy rather than a departmental strategy. Enterprise content strategy addresses each content type as part of the overall user experience.
In this presentation, Elizabeth Patterson explores how to build a holistic content strategy across your customer-facing content groups.
“Your content needs to be searchable, it needs to be consistent, and prospects need to be able to find it efficiently.”
—Elizabeth Patterson
