In episode 57, Sarah O’Keefe and Bill Swallow look at content strategy across different disciplines and how an enterprise-level content strategy can grow from departmental efforts.
When you want to put new content development processes in place, proving the return on investment (ROI) of your strategy is one of the most effective ways to get buy-in from managers or executives.
You can calculate ROI by showing how much money you’re currently spending creating content, and comparing it to how much money you will save over time with a more efficient workflow. But what if there are roadblocks preventing you from gathering the metrics you need to get those numbers?
In episode 56 of the Content Strategy Experts Podcast, Gretyl Kinsey and Alan Pringle discuss how to calculate return on investment for your content strategy even if you’ve never measured anything before.
In episode 55 of the Content Strategy Experts Podcast, Elizabeth Patterson and Sarah O’Keefe discuss Scriptorium’s approach to content strategy.
Scriptorium’s approach to content strategy is based on management consulting principles. First, we identify business goals that are connected to content problems. We then do a needs analysis and gap analysis, and develop requirements. That work provides the foundation for a recommendation. From that recommendation, we build out the solution.
The key to success is the balance between content and strategy. It’s easy to reduce the cost of the content lifecycle if you don’t care about the quality of the content. If you focus only on the quality of the end result and not on the content creation process, you can end up with beautifully crafted content that’s only usable in a single format, that’s impossible to translate, or that takes entirely too long to create.
When you invest in content strategy, you are committing to a major digital transformation effort. The challenges are significant, but so is the opportunity.
In episode 54 of the Content Strategy Experts podcast, Elizabeth Patterson interviews Sarah O’Keefe and Alan Pringle about what’s changed and what hasn’t changed in content over the years.
If you had told me in July 2015 that LearningDITA would have 10 courses and be available in three languages, I wouldn’t have believed you. Since the site’s initial launch, it’s grown from a single course to a major resource for those who need to learn to use DITA.
In episode 53 of the Content Strategy Experts podcast, Elizabeth Patterson and Bill Swallow discuss rebranding as a business case for smart content. How can you make sweeping branding changes as quickly and as painlessly as possible?
Because of a merger or a change in company direction, you’ve got snazzy new branding to roll out across your marketing content: updated logos, corporate colors, fonts, and more.
And then you realize you’ll have to adjust hundreds (if not thousands!) of InDesign, Microsoft Word, and other files to reflect the new branding. Ouch!
In episode 52 of the Content Strategy Experts podcast, Gretyl Kinsey talks with Mark Gross of DCL about content conversion. They explore some of the use cases they have seen and what partial conversion looks like.
