Content lifecycle challenges
“When you share content across the company in ways you haven’t before, everyone has to shift to a culture of collaboration.”
Taxonomy planning (webinar)
Bill Swallow and Gretyl Kinsey share some of the most important steps to take when planning for your taxonomy in The Content Strategy Experts Webcast.
“When starting with a taxonomy, never start with a blank slate, because chances are somebody has done something already.”
—Bill Swallow
The challenge of digital transformation
Digital transformation touches on every aspect of business operations. At Scriptorium, our focus is on high-value content, so our definition of digital transformation is also content-centric:
“Digital transformation is the use of technology to enrich information delivery.”
“Enriched” information is usually divided into two major categories:
- Content delivery
- Context
Saving localization costs with content reuse (podcast)
In episode 75 of The Content Strategy Experts podcast, Elizabeth Patterson and Bill Swallow talk about how content reuse can help you save on your localization costs.
“The savings you get from a reduced word count is all fine and good, but the translation is only as good as the quality of the translation itself.”
—Bill Swallow
Before you begin a content project
Undertaking a project to improve your organization’s content creation process is overwhelming. It is not easy to move into structured content, create a new taxonomy, or develop a new content delivery platform, for example. Here is a list of things to do before you start any content project.
The benefits of a taxonomy (podcast, part 2)
In episode 74 of The Content Strategy Experts podcast, Gretyl Kinsey and Simon Bate continue their discussion about the benefits of establishing a taxonomy.
“Communicate with the stakeholders. Don’t just get their input and then go away. Communicate all along what you’re doing and identify your benefits.”
—Simon Bate
The benefits of a taxonomy (podcast, part 1)
In episode 73 of The Content Strategy Experts Podcast, Gretyl Kinsey and Simon Bate talk about the benefits of establishing a taxonomy.
“Filtering is possible through the use of taxonomies. They have a real world benefit for people looking to find something.”
—Simon Bate
Use cases for content reuse
Looking for ways to save your company time and money? Content reuse allows you to write content once and use it again in multiple places. Do these use cases for reuse apply to your content?
Getting started with DITA (podcast, part 2)
In episode 72 of The Content Strategy Experts Podcast, Gretyl Kinsey and Barbara Green of ACS Technologies continue their discussion about getting started with DITA.
“We experienced far more change than I anticipated from the time Scriptorium first came in to evaluate our situation. I remember you saying, “Expect change, expect resistance to change,” but reality is the great teacher of life.”
—Barbara Green
Getting started with DITA (podcast, part 1)
In episode 71 of The Content Strategy Experts Podcast, Gretyl Kinsey and Barbara Green of ACS Technologies talk about getting started with DITA.
“We ran the conversion and got the content in DITA. It wasn’t structured the way it would be if you had started writing in DITA from the beginning. If I ever had another project, I would know to really take that into consideration.”
—Barbara Green
