What factors affect content strategy decisions? Every client has a different combination of requirements, and of course there are always outliers. But based on our consulting experience, here are some factors that affect content strategy decisions.
Do you need a content strategy consultant? If the following signs are uncomfortably familiar to you, the answer is yes: You have contradictory content across departments. Customers get frustrated when the specifications in product literature don’t match what’s in the sales content they read earlier. … Read More
When I first started as a QA tech at a small game company, I was immediately thrown into the QA test bed. It was a place where we could test production-ready content without being interrupted by ongoing development or server restarts. Functionality was well-documented and … Read More
Content strategy is planning to use information to advance an organization’s goals. Your organization should have an enterprise content strategy that covers all customer-facing information, both persuasive content and informational content. Marketing content is generally persuasive, and technical content is generally informational.
Just before the blizzard that crippled a significant portion of the East Coast, I was returning from a business trip. I did eventually make it home, but the return flight included a bonus three-day layover in Charlotte, NC. I’ll spare you many of the details, … Read More