Without centralized localization processes, you will pay more for translated content, provide inconsistent translations, and possibly expose your company to significant legal liability. Here are warning signs your company needs a better localization strategy:
Content internationalization (it’s not just for software)
This post is part of a series on the value proposition of localization strategies. When people think of internationalization (IF they think of it), software labels often come to mind—buttons, menus, and other user interface text. But content development can benefit from it as well.
2017 content strategy trend: the rise of the machine (translation)
My 2017 trend is the impact of machine translation on content strategy.
The horror! More content strategy monsters!
The ghoulish nasties I depicted two years ago in Content Strategy vs. The Undead continue to haunt content strategy implementations and information development projects. They just… won’t… DIE! However, they are not the only monsters that can terrorize your content strategy implementation.
Easy ways to undermine marketing with content strategy
Does your content deliver on your marketing promises?
Glue strategy: connecting web CMS to CCMS
Web sites are fantastic at content delivery and generally terrible for content authoring. If you’re old enough (like me), you may have experienced the pain of hand-coding HTML or even editing HTML files live on your web server.
Going for the gold with your content strategy
Now that the 2016 Olympic Games have come to a close, countries are tallying up their final medal counts. Athletes are assessing their performances, celebrating their victories or mourning their losses. After you’ve implemented a content strategy, you should also assess the project to determine … Read More
Content strategy after mergers and acquisitions
Mergers and acquisitions often result in a new content strategy. In a typical scenario, the merged company needs to align disparate content organizations. Before the merger, the companies had different tools, technologies, workflows, deliverables, and content culture. A goal of the merger is to unify company products, and therefore, … Read More
Your content strategy easy win
You have a content strategy plan. Management has agreed to fund implementation. Time for the happy dance, right? A little celebration is in order. But you still have to prove your new strategy will work in the real world. Showing early success with an “easy … Read More
Is your content overhead or a customer delight?
Delight is the difference between what you and your team cost, and the revenue you directly (or indirectly) produce (or protect). This concept is as important to charities as hedge funds. Andy Kessler & Bruce Clarke You may not think that “delighting” customers is part … Read More