Now that the 2016 Olympic Games have come to a close, countries are tallying up their final medal counts. Athletes are assessing their performances, celebrating their victories or mourning their losses. After you’ve implemented a content strategy, you should also assess the project to determine … Read More
Mergers and acquisitions often result in a new content strategy. In a typical scenario, the merged company needs to align disparate content organizations. Before the merger, the companies had different tools, technologies, workflows, deliverables, and content culture. A goal of the merger is to unify company products, and therefore, … Read More
You have a content strategy plan. Management has agreed to fund implementation. Time for the happy dance, right? A little celebration is in order. But you still have to prove your new strategy will work in the real world. Showing early success with an “easy … Read More
Delight is the difference between what you and your team cost, and the revenue you directly (or indirectly) produce (or protect). This concept is as important to charities as hedge funds. Andy Kessler & Bruce Clarke You may not think that “delighting” customers is part … Read More
What factors affect content strategy decisions? Every client has a different combination of requirements, and of course there are always outliers. But based on our consulting experience, here are some factors that affect content strategy decisions.
Do you need a content strategy consultant? If the following signs are uncomfortably familiar to you, the answer is yes: You have contradictory content across departments. Customers get frustrated when the specifications in product literature don’t match what’s in the sales content they read earlier. … Read More