Mergers and acquisitions often result in a new content strategy. In a typical scenario, the merged company needs to align disparate content organizations. Before the merger, the companies had different tools, technologies, workflows, deliverables, and content culture. A goal of the merger is to unify company products, and therefore, … Read More
Your content strategy easy win
You have a content strategy plan. Management has agreed to fund implementation. Time for the happy dance, right? A little celebration is in order. But you still have to prove your new strategy will work in the real world. Showing early success with an “easy … Read More
Is your content overhead or a customer delight?
Delight is the difference between what you and your team cost, and the revenue you directly (or indirectly) produce (or protect). This concept is as important to charities as hedge funds. Andy Kessler & Bruce Clarke You may not think that “delighting” customers is part … Read More
Content strategy patterns in the enterprise
What factors affect content strategy decisions? Every client has a different combination of requirements, and of course there are always outliers. But based on our consulting experience, here are some factors that affect content strategy decisions.
Do you know a content strategy concrete head?
In lean management, a concrete head is someone resistant to change. In my years working on content strategy projects, I have noticed many people are resistant to changing how they develop and distribute content—sometimes without even knowing it.
QA in techcomm: creating use cases
A few months ago, I wrote about how you could benefit from having a test bed for your content. I made mention of use cases several times, but what are they, and how can you make them effective?
The last mile: getting approval for your content strategy
You’ve thought about your content strategy. You have a business case. You have a plan. What you don’t have is a budget and approval to proceed. What can you do?
Creating a unified customer experience with a content fabric
Coauthored by Anna Schlegel (Senior Director, Globalization and Information Engineering, NetApp) and Sarah O’Keefe (President, Scriptorium Publishing) This post is also available as a white paper, which you can read in PDF format.
Do I need a content strategy consultant?
Do you need a content strategy consultant? If the following signs are uncomfortably familiar to you, the answer is yes: You have contradictory content across departments. Customers get frustrated when the specifications in product literature don’t match what’s in the sales content they read earlier. … Read More
QA in techcomm: you need a test bed
When I first started as a QA tech at a small game company, I was immediately thrown into the QA test bed. It was a place where we could test production-ready content without being interrupted by ongoing development or server restarts. Functionality was well-documented and … Read More