In 2015, we talked about a vision to tackle, lead and map out an enterprise content strategy. Today I wanted to provide an update on making that vision a reality, and how to expand it beyond a singular team and into other parts of an organization. … Read More
Content strategy commandment: Know thy audience
A misfire by a German grocery chain entering the US market reminds me of a very important content strategy commandment: Know thy audience.
Content strategy contingency plans
When winter weather makes commuting to Scriptorium’s NC office difficult, we work from home. We have set up a cloud-based infrastructure to support remote employees (hello, Bill Swallow!), and it works well for the rest of us during weather events and business travel.
Best of 2017: content strategy, localization, DITA, and more
Scriptorium wraps up 2017 with a look back at posts on content strategy, localization, DITA, and other content conundrums.
It’s never too late for content strategy
We often talk about building content strategies from the ground up: first, coming up with a strategy to address your content problems, and then implementing a solution. But not all implementations happen that way. If you’ve already started implementing a new system, it’s not too … Read More
Defining a content strategy
The scope and practice of content strategy is ever-expanding. From marketing to user experience to technical content development, the need for a strategy governing content creation and production grows. With this growth, the definitions of content strategy can vary, but they all recognize that the … Read More
Back to school: measuring content strategy ROI
Here in the United States, the summer is now officially over and students are back to school. For many, this means a change in routine and a fresh outlook on the remainder of the year. This is an excellent time to direct that fresh outlook … Read More
Tools are not a content strategy
This post is part of Scriptorium’s 20th anniversary celebration. Content creators love their tools. So much, in fact, they sometimes mistake selecting tools for developing a content strategy.
Classic content strategy mistake: re-creating old formatting with new tools
This post is part of Scriptorium’s 20th anniversary celebration. A common content strategy mistake is duplicating the look-and-feel of existing content when you’re implementing new tools and processes.
Structured authoring and XML
Coauthored by Sarah O’Keefe and Alan Pringle This post is also available in PDF format. First published in 2001. Structured authoring and XML represent a significant paradigm shift in content creation. Implementing structured authoring with XML allows organizations to enforce content organization requirements. The addition … Read More