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Category Archive

Home Blog Content strategy

Signs you’re ready for an enterprise content strategy

Gretyl Kinsey / 08.2020Content strategyLeave a Comment

Two railroad tracks next to each other

You’ve deployed a successful content strategy for one department at your organization. How do you know you’re ready to take that strategy to the next level and expand it across the organization? Here are some common indicators that it’s time to develop an enterprise content … Read More

Enterprise content strategy maturity model

Sarah O'Keefe / 07.2020Content strategy2 Comments

Image demonstrating marcom is about the visual and techcomm is about solving the problem

“Whether you like it or not, your prospects already use technical content.”  In the paper age, it cost money to distribute information. That gave big organizations some control over information flow. A prospect interested in purchasing a product would get “pre-sales” information–marketing materials, sales pitches, … Read More

DITA migration strategies

ScriptoriumTech / 07.2020Analysis, Content strategy1 Comment

Birds flying together in a V shape

Migrating to DITA means more than just adding element tags. There are a few common holes in migration strategies that can prevent you from reaping all of the benefits of the converted DITA content. To avoid that mistake, make sure you have a plan in … Read More

Deciding if a mobile-first strategy is right for you

Elizabeth Patterson / 06.2020Content strategyLeave a Comment

Dog sitting upright on a couch with paw on an iPhone

When it comes to mobile strategy, the question has shifted from, “Do I need a mobile strategy?” to “Should my strategy be mobile-first?” A mobile-first strategy prioritizes the delivery of mobile content over other options.

Managing multiple languages in the authoring process

Bill Swallow / 05.2020Content strategy, LocalizationLeave a Comment

weaving loom

Employees are (and should be) hired for their knowledge and skill, not necessarily their multilingual skills. In a global organization with many offices worldwide, the result is a diverse team with content developers and contributors that speak many different languages. Collaborating on content development—especially on … Read More

Content lifecycle challenges

Gretyl Kinsey / 05.2020Content strategyLeave a Comment

A cat attempting to pet a duck

“When you share content across the company in ways you haven’t before, everyone has to shift to a culture of collaboration.”

Before you begin a content project

ScriptoriumTech / 04.2020Content strategy1 Comment

Notebook and pen with a plan sketched out

Undertaking a project to improve your organization’s content creation process is overwhelming. It is not easy to move into structured content, create a new taxonomy, or develop a new content delivery platform, for example. Here is a list of things to do before you start … Read More

Use cases for content reuse

Elizabeth Patterson / 03.2020Content strategyLeave a Comment

Recycling symbol

Looking for ways to save your company time and money? Content reuse allows you to write content once and use it again in multiple places. Do these use cases for reuse apply to your content? 

Standardizing company terminology

Elizabeth Patterson / 12.2019Content strategy1 Comment

black and white striped pattern

Do your customers know the right words to search for? Does marketing refer to your product one way while the tech team refers to it another? Inconsistent word use causes confusion within your company and negatively affects customers’ perception of your brand. So what causes … Read More

Trick or treat? Halloween content strategy

Elizabeth Patterson / 10.2019Content strategy, HumorLeave a Comment

Pumpkin

If done properly, a new content strategy will bring added value to your organization. The transition itself is not always easy, and the success of the projects depends on your stakeholders. Much like trick or treating, you never know what to expect when someone “opens … Read More

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