This post is part of Scriptorium’s 20th anniversary celebration. Content creators love their tools. So much, in fact, they sometimes mistake selecting tools for developing a content strategy.
Classic content strategy mistake: re-creating old formatting with new tools
This post is part of Scriptorium’s 20th anniversary celebration. A common content strategy mistake is duplicating the look-and-feel of existing content when you’re implementing new tools and processes.
Structured authoring and XML
Coauthored by Sarah O’Keefe and Alan Pringle This post is also available as a white paper, which you can read in PDF format. First published in 2001. Structured authoring and XML represent a significant paradigm shift in content creation. Implementing structured authoring with XML allows … Read More
Warning signs: localization strategy needed
Without centralized localization processes, you will pay more for translated content, provide inconsistent translations, and possibly expose your company to significant legal liability. Here are warning signs your company needs a better localization strategy:
Content internationalization (it’s not just for software)
This post is part of a series on the value proposition of localization strategies. When people think of internationalization (IF they think of it), software labels often come to mind—buttons, menus, and other user interface text. But content development can benefit from it as well.
2017 content strategy trend: the rise of the machine (translation)
My 2017 trend is the impact of machine translation on content strategy.
The horror! More content strategy monsters!
The ghoulish nasties I depicted two years ago in Content Strategy vs. The Undead continue to haunt content strategy implementations and information development projects. They just… won’t… DIE! However, they are not the only monsters that can terrorize your content strategy implementation.
Easy ways to undermine marketing with content strategy
Does your content deliver on your marketing promises?
Glue strategy: connecting web CMS to CCMS
Web sites are fantastic at content delivery and generally terrible for content authoring. If you’re old enough (like me), you may have experienced the pain of hand-coding HTML or even editing HTML files live on your web server.
Going for the gold with your content strategy
Now that the 2016 Olympic Games have come to a close, countries are tallying up their final medal counts. Athletes are assessing their performances, celebrating their victories or mourning their losses. After you’ve implemented a content strategy, you should also assess the project to determine … Read More