In episode 78 of The Content Strategy Experts podcast, Gretyl Kinsey and Bill Swallow talk about the true cost of quick fixes in your content strategy.
“Even if a quick fix might save you some time or a little bit of upfront cost or upfront effort on planning, it’s almost always going to add costs in the long run.”
—Gretyl Kinsey
In episode 75 of The Content Strategy Experts podcast, Elizabeth Patterson and Bill Swallow talk about how content reuse can help you save on your localization costs.
“The savings you get from a reduced word count is all fine and good, but the translation is only as good as the quality of the translation itself.”
—Bill Swallow
In episode 65 of The Content Strategy Experts podcast, Elizabeth Patterson and Bill Swallow talk about the need for a localization strategy.
“There may be things you’re writing in your source content that you don’t want literally translated. In many cases, there are stark cultural differences between one location and another. Writing something at all may be inappropriate for another audience.”
—Bill Swallow
In episode 62 of The Content Strategy Experts podcast, Gretyl Kinsey and Bill Swallow continue their discussion from episode 61 and talk about best practices for planning.
“You need to be mindful about how what you’re doing is going to impact other groups. You can’t just assume they’re going to play ball when you start rolling out a new strategy. Make sure they’re not only on board in theory, but that they are pretty much committed to the success of the project because they should have a stake in it in some form as well.”
— Bill Swallow
In episode 61 of The Content Strategy Experts podcast, Gretyl Kinsey and Bill Swallow return to our content strategy pitfalls series with a discussion about planning.
“Another thing that is really helpful is doing a pilot project or proof of concept, because that can help you look at a small but essential piece of your strategy and see how that works, and what goes wrong or what goes in an unexpected direction during that pilot.”
— Gretyl Kinsey
In episode 57, Sarah O’Keefe and Bill Swallow look at content strategy across different disciplines and how an enterprise-level content strategy can grow from departmental efforts.
In episode 54 of the Content Strategy Experts podcast, Elizabeth Patterson interviews Sarah O’Keefe and Alan Pringle about what’s changed and what hasn’t changed in content over the years.
In episode 53 of the Content Strategy Experts podcast, Elizabeth Patterson and Bill Swallow discuss rebranding as a business case for smart content. How can you make sweeping branding changes as quickly and as painlessly as possible?
Bill Swallow: Welcome to the Content Strategy Experts podcast, brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize, and distribute content in an efficient way.
In episode 49 of the Content Strategy Experts podcast, Bill Swallow of Scriptorium and Stephani Clark of Jorsek discuss the value of structured authoring and building a business case for it.
