Gretyl Kinsey shares some examples of digital content production done well and not-so-well, and discusses practical tips for ensuring that you make the most out of your digital transformation.
“Digital transformation is the use of technology to enrich information delivery.”
—Gretyl Kinsey
Bill Swallow and Gretyl Kinsey share some of the most important steps to take when planning for your taxonomy in The Content Strategy Experts Webcast.
“When starting with a taxonomy, never start with a blank slate, because chances are somebody has done something already.”
—Bill Swallow
In episode 69 of The Content Strategy Experts podcast, Bill Swallow and Stephani Clark of Jorsek talk about using a scaled approach with DITA projects.
“The desktop publishing and single user tools are always going to have a much lower price tag than a DITA CCMS will, but there’s a trade off for what you’re getting.”
—Stephani Clark
Coauthored by Sarah O’Keefe, Alan Pringle, and Bill Swallow. Purpose: The goal of this article is to position content strategy as a specialized subdiscipline of management consulting. Standard management consulting practices, such as gap analysis and needs analysis, are the foundation of content strategy practices. Method: This article draws from the theory on management consulting and shows how management consulting principles work in the context of content strategy projects. Results: Practitioners in the burgeoning field of content strategy will develop a better sense of how their work aligns with overall management consulting practices. Conclusion: Management consulting already has best practices and methodologies. Content strategy builds upon that foundation to establish a professional discipline.
Abstract
00:00 Announcer: This is the Content Strategy Experts podcast produced by Scriptorium. Since 1997 Scriptorium has helped companies manage, structure, organize and distribute content in an efficient way.
00:13 Bill Swallow: Welcome to the Content Strategy Experts podcast brought to you by Scriptorium. In episode eight we consider how the industry has changed over the past 20 years. Welcome, this is Bill Swallow from Scriptorium Publishing. I am here with Sarah O’Keefe, who is the founder and CEO.
In this podcast, Bill, Alan, and Sarah discuss localization strategy. Writing good content in the source language is only the beginning.
In this podcast, Alan, Bill, and Sarah discuss some of the characteristics of typical DITA projects.
In this podcast, Alan, Bill, and Sarah provide an overview of structured authoring. What are the business requirements that might cause an organization to consider structured authoring?
