In episode 112 of The Content Strategy Experts podcast, Elizabeth Patterson and Bill Swallow discuss content scalability.
“As you start approaching a greater percentage of bells and whistles in your process, the more work it takes to get each bell or whistle in place.”
– Bill Swallow
In episode 107 of The Content Strategy Experts podcast, Bill Swallow and Gretyl Kinsey are back for another episode in our Content strategy pitfalls series. They talk about what can have happen when you lack a unified content strategy.
“One way to get funding in place is to start the conversation among different groups. Get these groups together and start talking about what their ultimate goals are with their content strategy and their content operations. That way you can have multiple voices coming together and asking for a larger pool of money that can be shared.”
– Bill Swallow
In episode 103 of The Content Strategy Experts podcast, Alan Pringle and Bill Swallow share some considerations for transitioning into a new component content management system or CCMS.
“You need to look at the requirements you have now. Are they being supported or not supported? Do you see this system helping you move forward with your content goals in three to five years?”
– Alan Pringle
In episode 100 of The Content Strategy Experts podcast, Bill Swallow and special guest Jodi Shimp discuss their experience with digital transformation and implementing a new content strategy at Crown Equipment Corporation.
“The initial and earliest win in the project was the go-ahead to even bring on consultants to help us determine what the scope would be and what the true need would be across all the different groups.”
– Jodi Shimp
In episode 94 of The Content Strategy Experts podcast, Bill Swallow and David Turner of DCL take a look at content migration and discuss all of the players and parts involved.
“It’s not just about moving the content and loading it to the new system. You actually have to transform the content from the unstructured formats.”
–David Turner, DCL
In episode 89 of The Content Strategy Experts podcast, Gretyl Kinsey and Bill Swallow talk about strategies for avoiding the misuse of metadata and DITA XML-based content.
“The more you fine-tune how your content model needs to operate, the easier it’s going to be to move it forward over time. The more you start taking shortcuts and using metadata for purposes other than what it was intended for, the more problems you’re going to have.”
– Bill Swallow
In episode 86 of The Content Strategy Experts podcast, Gretyl Kinsey and Bill Swallow continue their discussion about the steps to structure, how to move from unstructured content to structure, and what each level of maturity looks like.
“Step five is when you’re thinking even your structure is structured. You’re really thinking about how to take this to the highest possible level, how to get the most out of your automation, and how to make sure that the way you’re delivering your content is maximum efficiency.”
– Gretyl Kinsey
In episode 85 of The Content Strategy Experts podcast, Gretyl Kinsey and Bill Swallow talk about the steps to structure, how to move from unstructured content to structure, and what each level of maturity looks like.
“It’s important to keep in mind when you move from step two to step three that your authoring tools may change. The writers might have gotten used to working with one set of tools in steps one and two. But as you move to structure, the tools that you’re using for unstructured content may not support the underlying framework for the structure that you’re moving forward with.”
– Bill Swallow
In episode 82 of The Content Strategy Experts podcast, Elizabeth Patterson and Bill Swallow talk about taking a phased approach to content strategy when you have limited resources and how you can prioritize that approach.
“It’s really easy to allow your scope to expand. Try to keep it finite. Try to keep the phases small.”
—Elizabeth Patterson
In episode 79 of The Content Strategy Experts podcast, Gretyl Kinsey and Bill Swallow continue their discussion and talk about solutions to quick fixes.
“A big part of your content strategy should be how requests come in, how the timelines are built, and what you’re responding to and how you’re responding to them in the first place.”
—Bill Swallow
