Highly designed content uses presentation to call its audience’s attention to the most important information. This kind of content requires more attention to detail and exceptions to the standard layout than content with a purely functional design. In this podcast, we discuss strategies for producing highly designed content and solutions for exerting more control over your design in a publishing environment with automated formatting.
00:01 Gretyl Kinsey: Welcome to the Content Strategy Experts podcast brought to you by Scriptorium. In episode seven, we discussed the Learning DITA Project.
In this podcast, Gretyl Kinsey and Alan Pringle discuss Scriptorium’s DITA training resource, LearningDITA.com. What is the business case for providing a free e-learning resource, and what does it take to get it started? What are the challenges of growing and managing an open-source, community-based project?
Content is a fierce beast to wrangle. I’ve experienced this after years of managing marketing content. Writing engaging, high-quality, accurate content — whether it’s from scratch or using AI as a starting place — is hard. Pile on revisions, production schedules, publishing tools, industry changes, and more, and you create a massive, wild creature.
Whether you’re looking into a component content management system (CCMS) for the first time or maximizing the value of what you already have, this collection of insights will help you choose what’s right for your organization.
In this presentation, Bill Swallow explores the weird yet effective applications of smart content in groups outside of techcomm.
“Moving to smart content or intelligent content has largely so far been driven by efficiency. But the places that are looking at using smarter content now are less interested in the efficiency of that content. They’re more interested in the value that it’s going to bring.”
– Bill Swallow
Gretyl Kinsey shares some examples of digital content production done well and not-so-well, and discusses practical tips for ensuring that you make the most out of your digital transformation.
“Digital transformation is the use of technology to enrich information delivery.”
—Gretyl Kinsey
Jake Campbell talks about how you can utilize automated processes in a high-design environment.
“When we’re looking at high-design, we have a focus on form. When we’re looking at automated workflows, we’re looking at a focus on the content itself.”
—Jake Campbell
Bill Swallow and Gretyl Kinsey share some of the most important steps to take when planning for your taxonomy in The Content Strategy Experts Webcast.
“When starting with a taxonomy, never start with a blank slate, because chances are somebody has done something already.”
—Bill Swallow
