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Collaborate with a content strategist to transform content operations

Does any of this sound familiar?

Content production is taking too long, delaying product launches, business expansion, and growth into global markets. Every minute of delay costs your company—big time.
Short-term fixes have evolved into long-term problems, creating technical debt, process inefficiencies, and more.
Your content team is running on “emergency mode.”

It’s time for a new way of managing content. Here’s how a content strategist can help you create successful content operations.

Christine Cuellar

August 5, 2024

pile of outdated computer hardware outside in the sun, communicating a build up of technical debt

Content operations Content strategy Localization

Technical debt in content operations

Technical debt, hereafter called “content debt,” is “the implied cost of future reworking required when choosing an easy but limited solution instead of a better approach that could take more time,” Wikipedia, “Technical debt.”. Like financial debt, content debt isn’t always a bad thing. You can use a loan to buy a house right away (at least in the U.S.) and then pay off the debt over time while living in the house. Content debt allows you to create something quickly instead of doing it exactly right and taking much longer.

Too much content debt, though, will hamstring your work. The trick is to find the Goldilocks solution.

Sarah O'Keefe

July 29, 2024

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Content strategy

Transform your marketing with an enterprise content strategy

Marketing professionals have opinions on what defines effective content strategy. But what if these definitions barely scratch the surface? The world of content strategy is much larger than marketing, and organizations can see amazing results when they incorporate an enterprise content strategy.

Christine Cuellar

July 8, 2024

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Case study Content operations

Your tech expertise + our CCMS knowledge = replatforming success

Is your team skilled in navigating your current CCMS, but unfamiliar with the system you plan to adopt? During a recent replatforming project, we worked with a team of in-house experts to build out a new CCMS. The combination of their domain expertise and our replatforming experience was a big success. The client is now self-sufficient and thriving in their new CCMS environment.

Christine Cuellar

July 1, 2024

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Content operations Content strategy

What does it all mean?! Foundations of an enterprise content strategy

In the wide world of content, we’ve got a lot of terms. Some may be new to you, and others have contested definitions, which makes clear communication—typically our bread and butter—a challenge. If you’re exploring efficiency in your organization’s content processes, this post clarifies the foundational concepts of an enterprise content strategy.

Christine Cuellar

June 10, 2024

Green webinar title screen with a picture of Pam Noreault, title says "Managing Content With Tools Beyond Your Control"

Content operations Industry insights Webinar

Managing content with tools beyond your control (webinar)

In this episode of our Let’s talk ContentOps! webinar series, Pam Noreault, Principal Information Architect at Ellucian, and Sarah O’Keefe, CEO of Scriptorium, discuss the dynamics of authoring teams whose tools are controlled by IT or third-party SaaS ecosystems.

Sarah O'Keefe

May 28, 2024

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Content strategy Industry insights Podcast Podcast transcript

Self-service content in the age of AI with Patrick Bosek

In episode 165 of The Content Strategy Experts Podcast, Sarah O’Keefe and guest Patrick Bosek of Heretto discuss how the role of customer self service is evolving in the age of AI.

I think that this comes back to the same thing that it came back to at every technological shift, which is more about being ready with your content than it is about having your content in the perfect format, system, set of technologies, or whatever it may be. The first thing that I think either of us will say, and a lot of people in the industry will tell you, is that you need to structure your content.

— Patrick Bosek

Sarah O'Keefe

April 29, 2024

Green background with white text saying, "Artificial Intelligence Needs Content Operations, Too!" with Megan Gilhooly

Content operations Webinar

AI needs content operations, too (webinar)

In this episode of our Let’s talk ContentOps! webinar series, Scriptorium CEO Sarah O’Keefe and special guest Megan Gilhooly, Sr. Director Self-Help and Content Strategy at Reltio, explore how to successfully integrate AI into your content operations. They discuss how to use AI as a tool, how to create content that an AI can successfully consume, and how the role of the writer will shift in a GenAI world.

In this webinar, you’ll learn