Bill Swallow: Welcome to the Content Strategy Experts podcast, brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize, and distribute content in an efficient way.
Last week’s LavaCon conference in Portland, OR was the highest attended ever. And with good reason; the program was very compelling. Regardless of session focuses (web copy, chatbots, virtual reality, and more), nearly every session echoed the same themes: change is constant, collaboration is critical, … Read More
Coauthored by Sarah O’Keefe and Alan Pringle This post is also available in PDF format. First published in 2001. Structured authoring and XML represent a significant paradigm shift in content creation. Implementing structured authoring with XML allows organizations to enforce content organization requirements. The addition … Read More
Thinking about migrating unstructured content to XML? Take a hard look at your existing desktop publishing workflow. The maturity of your DTP process will have a big impact on a move to XML. Following a template-based DTP workflow is not just about implementing best-practice processes. … Read More
There are many challenges involved when moving to structured authoring (XML), but perhaps the most personal challenge is breaking out of the WYSIWYG (what you see is what you get) authoring mode. The rise of desktop publishing has merged the roles of writer, editor, designer, … Read More
We read Tom Johnson’s post on Structured authoring versus the web with some dismay. Tom is a persuasive, influential writer, but his article misses the mark in important ways.
In this webcast, Sarah O’Keefe discusses the results of Scriptorium’s 2011 survey on structured authoring. Topics include adoption rates, tools, implementation costs, lessons learned, and much more.
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