Futureproofing content ops: Career growth, structured content, and AI risk
Ready to futureproof your content operations? These upcoming events have the insights you’re looking for!
Check in on AI: The true measure of success for AI initiatives
In this episode, Sarah O’Keefe and Alan Pringle explore how AI transforms content delivery from static documents into dynamic, consumer-driven experiences. However, the need for human-led governance is critical, and Sarah and Alan explore issues of accuracy, accountability, governance, and more. They challenge organizations to define AI success by its ability to deliver accurate, high-impact outcomes for the end user.
Sarah O’Keefe: The metrics that are being used to measure the success of AI are all wrong. We should be measuring the success of various AI efforts based on, “Are people getting what they need? Are they having a successful outcome with whatever it is that they’re trying to do?” The metric we actually seem to be using is, “What percentage of your workflow is using AI? How many people can we get rid of because we’re automating everything with AI?” It’s the wrong metric. The question is, how good are the outcomes?
Structured content: a backbone for AI success
When we first shared PDF files online instead of printing them decades ago, did accuracy in those PDF files improve with the shift from print to digital? And when we later published that same content as web pages, did old information become current because of the shiny new delivery format?
Learning experiences at scale, a case study presented by Sarah O’Keefe
Ready to learn how robust content operations keep pace with evolving and complex learning demands? In this webinar, Sarah O’Keefe, the founder and CEO of Scriptorium, describes the successful implementation of a component content management system (CCMS). This project was for a major organization that supports technology professionals with training and certifications.
The level of interest and commitment that we had from the client’s team was a big deal. They now have structured learning content. They have the scalability and reuse they needed and could not get any other way. We aligned their content ops with their business goals of scalability, reuse, and time to market.
—Sarah O’Keefe
From black box to business tool: Making AI transparent and accountable
As AI adoption accelerates, accountability and transparency issues are accumulating quickly. What should organizations be looking for, and what tools keep AI transparent? In this episode, Sarah O’Keefe sits down with Nathan Gilmour, the Chief Technical Officer of Writemore AI, to discuss a new approach to AI and accountability.
Sarah O’Keefe: Okay. I’m not going to ask you why this is the only AI tool I’ve heard about that has this type of audit trail, because it seems like a fairly important thing to do.
Nathan Gilmour: It is very important because there are information security policies. AI is this brand-new, shiny, incredibly powerful tool. But in the grand scheme of things, these large language models, the OpenAIs, the Claudes, the Geminis, they’re largely black boxes. We want to bring clarity to these black boxes and make them transparent, because organizations do want to implement AI tools to offer efficiencies or optimizations within their organizations. However, information security policies may not allow it.
AI and accountability
Generative AI + lip service to guard rails = instant free content.
The brutal reality is that content is a commodity.
Come see Scriptorium at these upcoming events
We’re ready to bring you more industry-leading content ops insights in 2026! Check out these upcoming events.
Happy holidays from Scriptorium! Featured guests, DITA training, and beyond
Thanks for joining us this year! Through webinars, podcasts, LearningDITA training, and more, we’re grateful to be part of your content ops journey.
Takeaways from tcworld 2025
Like every conference in the past few years, AI was a major emphasis at tcworld in mid-November. With around 4,000 attendees and a huge trade show, tcworld is bigger than any of the North American technical documentation events. The program includes sessions in both English and German, and attendees come from all over the world.
Business case/ROI
Learning content
Localization
Personalization
Replatforming
Structured content
Structured learning content
Cases for structured content: Accelerate global delivery and transform user experiences
Ready to see the business advantages of structured content in action? These case studies show how moving to structured content can reduce time-to-market, enable accelerated global content delivery, and deliver personalized outputs that improve user experiences.
