In this presentation, Divraj Singh of Adobe and Sarah O’Keefe explore the concept of Content as a Service and provide CaaS examples.
“In a Content as a Service model, content creators write the content and make it available. Then the consumer gets to format that content and read or consume it in whatever way they want. ”
– Sarah O’Keefe
In episode 104 of The Content Strategy Experts podcast, Elizabeth Patterson and Sarah O’Keefe discuss the Scriptorium Content Ops Manifesto.
“The bigger your system is and the more content you have, the more expensive friction is, and the more you can and should invest in getting rid of it.”
– Sarah O’Keefe
Our internal Slack workspace has channels for projects, events, and other work-related items, but of course our most popular channel is #thefoodchannel, where we share recipes, restaurant recommendations, and general foodie discussions.
In episode 103 of The Content Strategy Experts podcast, Alan Pringle and Bill Swallow share some considerations for transitioning into a new component content management system or CCMS.
“You need to look at the requirements you have now. Are they being supported or not supported? Do you see this system helping you move forward with your content goals in three to five years?”
– Alan Pringle
In this presentation, Bill Swallow explores the weird yet effective applications of smart content in groups outside of techcomm.
“Moving to smart content or intelligent content has largely so far been driven by efficiency. But the places that are looking at using smarter content now are less interested in the efficiency of that content. They’re more interested in the value that it’s going to bring.”
– Bill Swallow
In episode 102 of The Content Strategy Experts podcast, Sarah O’Keefe and Sharon Burton of Expel talk about the importance of terminology management.
“If we don’t give customers the information to understand what we’re telling them, they won’t be successful and we have failed.”
– Sharon Burton
You’ve identified a need for a content strategy project, but you have limited resources available. How can you get enough funding to complete the project? And how do you move the project forward?
Taking a phased approach can enable you to start your content strategy project with limited resources.
In episode 101 of The Content Strategy Experts podcast, Elizabeth Patterson and Sarah O’Keefe talk about what life is like with and without a content management system (CMS).
“You have to decide, by looking at your particular organization, whether you need what a CMS will give you. You will get improvements in consistency and automation for formatting and traceability. You can get improvements in translation because you have more consistent content and better workflows.”
– Sarah O’Keefe
Content as a Service (CaaS) moves content out of the traditional publishing world. Instead of creating content and pushing it to consumers at the end of the content lifecycle, you make content available on demand. Content consumers connect to a content repository and extract what they need.
In a CaaS system, the content consumer might be a human or a machine. Instead of publishing the content, you let the requestor decide what they need.
In this webcast, Sarah O’Keefe (Scriptorium) and Divraj Singh (Adobe) explore the concept of Content as a Service and provide CaaS examples. If you have complex content requirements, especially in personalization or system integration, CaaS could help you by providing a way to disconnect content authoring, rendering, and delivery.
Content governance is a formal system of checks and balances that regulates your content development. Project success depends on clearly defined roles and responsibilities of everyone involved in the content development process. So how do you get buy-in? And what’s involved in putting a content governance plan together?
